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Why I am going to World Telemedia Marbella: Goodman Associates

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clive-goodman-1We’re bringing out more people than ever before  – Armando Trozzo, Andreas Sheritis and I have dealt with more telecom focussed advertising and marketing than any other agency in Europe, says Clive Goodman of Goodman Associates (left)

We’re looking forward to discussing the communication and route-to-market requirements of the businesses attending and their clients. In a world that’s changed as much as ours has keeping abreast of developments has never been more important.

While TV, radio, out of home and press still provide valuable marketing opportunities it’s the efficiency, measurability and tracking of digital inventory that has driven new levels of customer engagement and response.

Digital advertising, social media and search marketing has created more change in the last 3 years than the 30 preceding and the demise of most forms of traditional adverting and marketing methods has meant the advertising industry has had to largely re-invent itself.

Programmatic media planning and buying has introduced efficiencies that can make digital marketing many times cheaper.  It’s therefore vital for anyone spending on any form of advertising to become more competitive and partner with advisors that  have invested in a dynamic DSP (demand side platform) and apply experience and years of know-how to making their investment perform better, increase return and drive response.

This is still a business based on relationships despite the rise of machine learning and automation.  High level contacts at media owners ensures that through us our clients are given the information to make well informed decisions about their media strategies and their buying tactics.

We are all looking forward to meeting attendees and exhibitors at what promises to be the best WTM yet!

Why is it important to attend??

The telecoms business has been made up of some of the brightest and most entrepreneurial individuals in Europe. As a technology based industry companies have to be constantly agile and well informed this is a unique opportunity to meet like minded individuals with a common goal of developing new ideas improving profitability.

All this is done in a sociable and relaxed environment in one of Europe’s best leisure resorts with high standards of service, quality and value that’s less than 3 hours from the UK.

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