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Why I’m going to World Telemedia Marbella

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As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and sponsors why they are heading to sunny Spain and what they hope to see.

John Strand, Strand Consult

To meet creative people there can think out of the box and to meet operators that have the balls to go back to the old partner model from premium SMS and reinvent it

Josef Bruckschlogl, KWAK Telecom

For KWAK World Telemedia means meeting with a lot of business partners from around the world and having the opportunity within a few days to set strategic direction with them. As well, bilateral meetings and social events help us to take care of our relationships. Further, as an industry leader we are happy to act as a peer for start ups and new comers and help them getting successfully into the market.

Kevin Dawson, Oxygen8

The market never ceases to adapt and drive new innovation, ideas and scope to grow.  World Telemedia is the coming together of the industry’s best thought-leadership personnel, whilst the show is expanding to synchronise with new and growing aspects of the value chain, such as affiliate networks, compliance consultancies and the continued global focus of the merchants and service providers.  Three days of dedicated focus and engagement, in balance with a strong social agenda, WTM never fails to bring value, relevance and the chance to move discussions into new business scope!

Piero Bertini, Phonegroup

World Telemedia is for us an excellent opportunity to meet in a single place several customers and in the meantime to have the opportunity of discussing with our competitors about the current state of the industry. This is the main reason why Phonegroup is attending WTM for 13 years with renewed enthusiasm

Rob Johnson, Telecom2

Marbella is a fantastic venue for World Telemedia and Spanish sun in October puts the industry in a good mood, I am looking forward to some of the old faces being tempted back and to be included again, I don’t think the industry has a good record of using its ambassadors, whenever I see appointments from the regulator who nobody has any idea who they are my heart sinks. Of course all newbies are welcome as well.

Tim Green, Mobilemoneyrevolution.com

Firstly, golf. I am the kind of person who watches Lady PGA Tour events on Sky, so I will be first on the tee for the golf day. Second is networking. As a journalist, I rely on rinsing old contacts for stories, and cultivating new ones. I’d also be interested to see if anyone is doing anything interesting with ‘bots’. This seems to be the big new thing – real-time messaging as a way of talking to brands. Perhaps the aggregators are involved…

Gillian Hughes, Veoo

The meteoric rise of mobile technology has resulted in today’s devices becoming forever linked to our daily lives, to the extent that it often feels as though our phones are a part of our very identities. Ofcom reported just last year that 66% of UK adults possess a mobile phone, as well as a staggering 90% of 16-24 year olds. I expect this figure to shoot up even further in 2016, but it already represents a significant percentage of the population that is always connected, always switched on and seldom more than a few feet away from their mobile device; a digital marketer’s dream.

At Veoo, we believe that, when leveraged effectively, SMS can be the pinnacle of a great mobile strategy. Furthermore, we expect our Mobile Wallet solution, which provides marketers with a new way to create and deliver branded content like offers, coupons and loyalty cards to their customer base, to revolutionise the way brands and retailers engage with their mobile customers. We are proud to sponsor the World Telemedia Show, where the most cutting edge applications of mobile technology in the business world can be experienced first-hand.

Michael Whelan, txtNation

We are supporting the show as it’s one of the best networking shows in the industry. Also its a chance this year to showcase our new mobile billing flows in our direct markets for optimal operator billing.

Rory Maguire, MD, AIME

I personally would like to see more European providers to help share intelligence on in-country trends. I would also like to say goodbye to all EU friends who will need Visas to come to the UK in the future should the UK vote to leave the EU.

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Editor and content creator for Telemedia – for 18 years and counting

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