IMImobile, a cloud communications software and solutions provider, has announced that it has completed the acquisition of SUMOTEXT Corporation, an established US based provider of mobile messaging solutions for government, travel, retail, healthcare, and non-profit organisations.
As enterprises seek to accelerate the move to becoming digital businesses and improve customer experience with increased use of digital and mobile interaction channels, the secure and cost-effective management and delivery of these services is becoming increasingly important.
This strategic acquisition provides a platform for IMImobile to accelerate the growth of its business in the US market across new industry sectors, with its digital customer interaction products, building on existing relationships with mobile operators in the US.
SUMOTEXT’s customer and product portfolio is complementary to existing IMImobile products and solutions and will enable the combined companies to further leverage IMImobile’s cloud communications product suite in the US market.
IMImobile CEO Jay Patel comments: “The acquisition of SUMOTEXT strengthens our position in the US digital communications market. The SUMOTEXT team is experienced in selling and delivering business critical communication solutions to leading US brands. This acquisition provides a great platform for growth for IMImobile into the enterprise market in North America at a time of digital business growth. We expect to invest in sales and marketing in the remainder of the year to March 2018 in order to accelerate growth in future periods.”
For SUMOTEXT’s customers, the acquisition by IMImobile will see the SUMOTEXT team continue to enhance and support a platform that has been independently ranked #1 in the ‘Text Message Marketing’ category by TopTenReview.com for 7 straight years. In addition, SUMOTEXT’s founder and CEO, Tim Miller, will become President of IMImobile North America, Inc. and will join the Group as a member of the senior management team.
Miller comments: “As traditional mass messaging channels continue to lose ground to targeted interactive IP messaging channels, large enterprises, financial institutions and wireless carriers require interactive messaging solutions that can provide a consolidated customer view and unified execution of customer interactions across digital channels. IMImobile enables us to deliver immediate differentiation from other providers in the US including the marketing cloud platforms, backed by a group that manages over 27 billion digital customer interactions on behalf of customers in 80 countries”.