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IMIMobile takes a leap ahead in RCS and gets direct SMS shortcode access to US with 3C acquisition

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IMImobile has conditionally agreed the acquisition of 3CInteractive (3C), a private US cloud-based multichannel, customer engagement platform company with a leading position in Rich Communication Services (RCS).

Following the acquisition, IMImobile will also gain direct SMS short code connectivity to all major US and Canadian carriers, which is very difficult to achieve organically making 3C a highly strategic asset.

The acquisition will accelerate IMImobile’s growth strategy and further strengthen the Group’s position in North America, the largest addressable market for the Group’s software.

3C is a pioneer for deployment of RCS solutions. The Acquisition provides IMImobile with an opportunity to establish a global leadership position in the RCS market which is forecast to grow at a CAGR of 40.5% from 2019-2024, with North America comprising the largest market share.

3C adds complementary product capabilities and a blue-chip customer base which provides significant opportunities to cross and upsell IMImobile’s cloud product set, further positioning the Group as a global provider of Enterprise communications platform as a service (CPaaS). Further, significant cost synergies have also been identified in technology development and central management.

Jay Patel, Group Chief Executive Officer of IMImobile PLC, comments: “We are delighted to announce the acquisition of 3C. It is a business with deep relationships with blue chip customers and the major US mobile operator networks as well being a pioneer in developing RCS as a channel for customer engagement.”

Patel continues: “The acquisition will provide an opportunity to introduce the Group’s core Enterprise CPaaS capabilities and suite of customer engagement products into the US, which is our largest addressable market. We also hope to consolidate our strategic leadership position in introducing new communication channels to our clients and partners worldwide.”

The details of the acquisition

The Total Consideration will be satisfied through $43.2m (£34.7m) in cash on completion and $10.0m (£8.0m) through the issue of up to 2,567,256 new IMImobile ordinary shares of 10p each, which will be deferred for up to two years with founders and key employees subject to a further 12 month orderly market agreement thereafter.

IMImobile proposes to fund the Initial Consideration through the drawdown of new debt facilities of up to $18.7m (£15.0m) and a proposed placing of up to 6,533,422 new ordinary shares of 10p each in the capital of the Company, representing approximately 9.7 per cent. of the existing issued share capital of the Company, at a price of 310p per share to raise gross proceeds of up to $25.2m (£20.3m).

The Acquisition is expected to be immediately earnings accretive, being marginally accretive in the current year ending 31 March 2020, with low double-digit earnings accretion in the year to 31 March 2021.

The Placing is being conducted by means of an accelerated bookbuild process (ABB), which will be launched immediately following this Announcement. Investec Bank plc (Investec) and N+1 Singer Advisory LLP (“N+1 Singer”) are acting as joint bookrunners in connection with the Placing.

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