Sociomantic Labs, a leading provider of programmatic display advertising technologies for advertisers has released two mobile advertising innovations: a suite of in-app advertising solutions enabled by its AppKit technology, as well as reporting apps that make it possible for clients to monitor campaign results in real-time on iOS or Android devices.
The AppKit, Sociomantic’s proprietary software development kit, enables e-commerce companies with mobile apps to execute programmatic display campaigns for four distinct objectives:
- Driving app installations from brand-new users
- Driving engagement with users who have already installed mobile apps
- Driving traffic from mobile websites to the app
- Engaging with high-value segments of existing customers with personalised in-app advertising.
The AppKit campaigns come in addition to Sociomantic’s existing suite of desktop and mobile advertising solutions, which allows advertisers to use first-party data to drive more personalised interactions with new and existing clients through programmatic display.
Sociomantic clients such as Turkcell, Turkey’s largest mobile network operator, are thrilled about the about the opportunities presented by the release of the AppKit.
“We want to create a holistic, connected marketing strategy that meets our customers with personalised communications, wherever they’re shopping—whether desktop, mobile web or in-app,” said Ilker Ergen, head of digital channels for Turkcell. “With Sociomantic, we have found a partner that can expand our successful desktop programmatic strategies across the full scope of mobile. We are particularly excited about the prospect of using our CRM data for in-app advertising to drive more personalised engagements with our customers. The release of the AppKit will help us to close the loop on cross-device personalisation.”
At the same time, the release of Sociomantic Stream, a client-facing reporting app for iOS and Android, will make it possible for Sociomantic’s clients to monitor results of all Sociomantic campaigns on their mobile devices. The app is the first available from any demand-side platform in the programmatic ecosystem.
“Since we first founded Sociomantic, we have believed in a vision of a radically changed online marketing landscape,” said Thomas Nicolai, Sociomantic co-founder and managing director. “Our main goal is to help advertisers to have more meaningful connections with their customers by enabling them to deliver the right message whenever and wherever their customers are, on an addressable device. With the launch of the AppKit and our new suite of reporting apps, we are now many steps closer to delivering on the promise of a truly personalised marketing experience on an unlimited scale.”