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Infobip acquires Europe’s largest tech conference Shift, creating a ‘developer experience department’


In an interesting shift in strategy, global cloud communications company, Infobip has purchased leading developer event Shift Conference, appointing its founder and CEO Ivan Burazin to the board as Chief Developer Experience Officer.

With a decade of experience in producing developer, fintech and Artificial Intelligence conferences, Shift has positioned itself as a leading tech conference producer in the Croatia. The acquisition is set to provide both companies with new expertise and business opportunities in this space that will form the basis of Infobip’s all-new Developer Experience department.

Along with creating global developer conferences, the department will be addressing the B2C market by conducting outreach to developers through teams of developer advocates and all-new Start-up outreach programmes.

“The vision was always to become one of the largest developer conferences in the world. And also to strengthen Croatia’s connection to the world of software developers. So now with the backing of a Unicorn and the freedom to keep working independently – the vision seems to have finally become possible,” explains Ivan Burazin, Shift Founder and CEO.

By bringing Shift inhouse, Infobip can build on the franchise’s flagship Shift Developer conference to take it to new heights, particularly with regards to setting new production standards for reducing complexity and increasing overall quality of event experience.

Additionally, it will provide the resources for Shift to expand globally, first to the US and then in the coming years to Latin America and South East Asia, transforming a successful regional player into a global one.

“Infobip is on a growth trajectory to expand rapidly into the B2C vertical, or more specifically, the Business-to-Developer (B2D) space. Having Ivan on board with his experience as the founder of Codeanywhere, a B2D SaaS company, and creator of Shift , the largest developer conference in the region, will be an asset to us going forward,” says Infobip CEO Silvio Kutić.

Outside of its external impact The Developer Experience department will offer various initiatives to empower internal Infobip developers, such as content creation seminars, Open Source time and opportunities for developers that want to embrace a public-facing role.

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