As the tournament’s technology partner, Infobip has created one of the first tennis tournament chatbots to provide a seamless digital experience for visitors and tennis fans globally, helping boost engagement.
Now the entire digital experience takes place through the ATP Umag Chatbot. The app has been created on Infobip’s chatbot-building platform Answers and WhatsApp Business, one of the most popular communication channels on Infobip’s cloud communications platform.
Adrian Benić, Infobip’s Chief Product Officer, says: “Together with the Plava Laguna Croatia Open, we are redefining the interaction between tennis fans and a globally recognized tournament. In the palm of their hand and with just a few moves, visitors and tennis fans worldwide can get all the necessary details about the tournament using the popular chat application WhatsApp. This chatbot also provides a continuous user journey, regardless of where fans are based.”
In one place, all tennis fans and Croatia Open Umag attendees can find out details about the players, the tournament, the schedule, draw, daily entertainment agenda, tickets, and booking accommodation. Also, every ATP Umag Chatbot user on WhatsApp can participate in a quiz with valuable prizes.
“In addition to the fact that all spectators can follow the matches of young global tennis stars like Carlos Alcaraz and Jannik Sinner, they can now also be part of a real digital experience. In Infobip, we recognized a great partner with whom we made a significant tech leap in the presentation of the tournament and its additional content,” adds Tomislav Poljak, director of the Plava Laguna Croatia Open Umag.
The ATP Umag Chatbot on WhatsApp can be activated by sending the keyword “Hi” to the number +385 99 537 1830, which must first be saved in contacts, or by clicking here. All tournament visitors can also activate the chatbot by scanning a QR code located across all ATP Umag properties including at the tournament, on social media, in printed brochures and tickets.
“It’s great to see that fans and spectators today can be even more involved in tennis events and more connected to tournaments through this digital way, compared to when I was playing. The possibilities of this type of interaction are numerous, and Infobip, as a leader in the global cloud communications market, is the ideal tech partner for ensuring optimum audience engagement in this global sporting event,” concludes Mario Ančić, former Olympics medalist and world Top 10, today partner at One Equity Partners, a strategic investor in Infobip.
Image: ATP Tour