Tuesday, April 23, 2024
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    Infobip introduces innovative solution to SMS pumping fraud 

    In the digital age where SMS communication is paramount for businesses worldwide, the rise of bots inflating SMS traffic and creating fake accounts has become a rising concern. To solve this issue, global cloud communications platform Infobip has introduced “Signals,” an innovative solution designed to combat the problems caused by SMS pumping.

    “Infobip Signals” employs machine learning to automatically detect and block fraudulent traffic without any interventions from the business. This tool is vital for brands that want to protect their financial resources and maintain a genuine user base by preventing fake accounts that can harm their value.

    “In an ecosystem where every active user counts, and brand integrity is a priority, Infobip Signals is our answer to ensuring businesses can thrive without the burden of SMS fraud. This is not just about financial security; it’s about upholding the genuine value of every brand, “says Adrian Benic, Chief Product Officer at Infobip.

    Available for global adoption now, Infobip Signals underlines Infobip’s commitment to providing innovative solutions for modern communication challenges. All businesses employing SMS in their operations can now shield themselves from potential financial setbacks and reputational damage by including Infobip Signals in their security framework.

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