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    Infobip pushes CPaaS deeper into Oracle as it becomes an Oracle Independent Software Vendor partner

    Oracle customers can now benefit from CPaaS solutions to enhance conversational communications for marketing, sales and support from right within the Oracle services cloud

    Infobip, a global cloud communications platform and a member of Oracle PartnerNetwork (OPN), has enhanced its relationship with Oracle, becoming an Independent Software Vendor (ISV) with access to Oracle Integration Cloud.

    Now, businesses using any Oracle solution can access Infobip’s omnichannel platform through Oracle Cloud Marketplace (OCM). They can quickly orchestrate powerful interactions, help increase customer satisfaction, boost sales, and improve campaign performance.

    Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications and services offering unique solutions, including ones that extend Oracle Fusion Cloud Applications.

    Infobip’s communication channels will enable businesses to deliver conversational experiences across many sectors including banking and financial services, retail and ecommerce, and hospitality and leisure. Through Infobip’s collaboration, Oracle users will gain customer insights, enabling them to adjust campaign strategies and nurture leads across every stage of the buying process.

    Oracle users can connect additional channels to a single solution to help them work together, carry conversations from one channel to another, and set up failover options to ensure customers receive time-sensitive alerts and information. Infobip will also be building additional integrations through the Oracle Integration Cloud.

    Businesses can achieve their objectives through Infobip’s network of more than 800 direct operator connections and reliable network delivering more than 100 billion messages a year, and Oracle’s best-in-class marketing and sales solutions for B2C and B2B companies.

    “Oracle is committed to providing leading customer experience solutions that help our global business-to-business and business-to-consumer customers use data more intelligently to significantly enhance the engagements they have with their customers,” says Stephen Streich, group vice president of product management, Oracle Marketing. “Our collaboration with Infobip will give our customers access to the latest communication solutions to help continuously deliver value.”

    Infobip started its collaboration with Oracle in 2018 as a member of OPN,enabling Oracle Cloud Customer Experience (CX) customers to orchestrate consumer interactions using Oracle Responsys, Oracle Eloqua, and Oracle Digital Assistant. Infobip’s solutions have helped enable businesses deliver personalized, omnichannel messaging and nurture customer relationships across WhatsApp, Viber, and SMS. More than 18 billion interactions have been managed across 65 customers through these integrations so far.

    “Consumers want to have conversational experiences with a business or brand over the channels they use with their families and friends. This means firms must offer and integrate a broad range of communications channels. That’s why we’ve enhanced our collaboration with Oracle by becoming an Oracle ISV,” adds  Veselin Vuković, Global VP for Strategic Alliances & Partnerships at Infobip. “With the ability to integrate our full omnichannel communications platform across any Oracle solution, available through Oracle Cloud Marketplace, we can help enterprises, no matter their sector or use case, create conversational experiences that increase conversions, boost sales and drive loyalty.”

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