Global cloud communications company, Infobip’s 2020 Corporate Social Responsibility (CSR) Report
describes the company’s crisis response efforts last year as the pandemic struck, as well as reporting on its first set of CSR key impact goals.
Additionally, it announces new goals with focus areas in sustainable development, diversity, environment and governance, and validates the role of its solutions in delivering purposeful technology.
The company prioritised crisis response efforts in support of the safety and security of employees, their families and the broader community, while continuing to provide solutions to customers working in critical industries across various sectors and essential services.
Infobip also helped public, government, and health organisations share updates relating to the pandemic in real time to provide answers, and combat the spread of misinformation. It also helped organisations to adopt digital communications and digitally transform in a matter of weeks as their offline channels closed.
Infobip closed its first sets of key impact goals, listed below, measuring the company’s efforts towards meeting its CSR vision spanning fiscal years 2019 through 2020.
- In the environmental sustainability space, Infobip showed commitment to minimising its footprint by making changes in everyday business, as well as pursuing sustainability initiatives such as reducing waste, conserving energy and water, and promoting recycling.
- Funding was directed towards charitable projects in the areas of science, technology, engineering and mathematics (STEM), health, and humanitarian need. In 2020, Infobip invested more than €100,000, in supporting 100 not for-profit organisations and social enterprises globally.
- In the social impact space, Infobip partnered with seven universities in Croatia and Bosnia and Herzegovina, engaging with 716 students in science, technology, engineering and maths (STEM) education.
- When it comes to gender, Infobip compares with peers, with more than a third (35%) of roles held by women. There is a clear need to build on this, particularly when it comes to positions held by women in senior management, which the company will focus on improving.
- Infobip was recognised by the Great Place to Work Awards in a year that posed new challenges for employers and employees alike. The company is proud to be recognised as:
- 2020 Best Employer Brand in the IT sector
- 2020 Best Employer Branding Team
- The company was also recognised at The Golden Index Awards for the second year in a row, this time in the “2020 Best Student Program” category for the Infobip Virtual Classroom with its program of online webinars and seminars attended by 761 undergraduate students.
Silvio Kutić, CEO at Infobip comments: “We recognise that our first CSR report is just a starting point, with opportunities for improvement. But in launching this at the beginning of our official CSR journey, it’s our intention to bring transparency to our social, environmental, and governance initiatives, as well as our efforts to make meaningful connections – with more people, more communities, around the world. In the meantime, this report aims to provide a picture of who we are as an organisation, the initiatives, programs, and activities that fuelled our CSR momentum in a tumultuous year.”
The shift to digital channels will outlive the pandemic, but so too will the renewed focus on making meaningful connections. The company’s future as a business will continue to revolve around making smarter connections between people, things and businesses.
For the full report please click here.