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IPification and GBG partner to drive innovation within identitiy verification and improve customer onboarding

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Benefit Vantage Limited, developer of IPification seamless authentication solution, and GBG, a global specialist in Identity Data Intelligence, are collaborating to address the increasing challenges in online identity verification and fraud.

IPification will provide its Mobile Authentication and SIM Swap protection services to GBG globally.

Integrating its solution with GBG’s technology will mean organisations have the ability to provide citizens and users with best-in-class identity services, that enhance security and user experience – driving trusted onboarding and authentication.

“As our online identities become increasingly more complex, organisations have a crucial responsibility to provide consumers with trusted confidence in every transaction. By partnering with IPification, our global customers can verify against secure mobile device data, to reduce fraud and prevent bad actors from accessing services they should not,” explains Gus Tomlinson, Head of Strategy at GBG.

“Integrating our products into GBG’s offering is an important part of our vision to provide all users with an identity and authentication solution that is capable of simultaneously providing the highest levels of security, privacy protection, and exceptional user experience,” adds Mark Harvey, Chief Revenue Officer at IPification. “As a part of GBG’s products and solutions, IPification will enable governments, video and music streaming apps, gaming app developers, banks, online retailers, and other online service providers to tackle the growing security threats such as SIM Swap attacks.”

Service providers and governments can take advantage of GBG’s products that include IPification’s technology to enhance the flow during user registration, login experience and transaction verification, to achieve higher user retention, activity and loyalty. IPification also offers maximum protection against fraudulent activities, especially the ones related to device change and SIM swap attacks.

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