Search engine optimization (SEO) refers to all online efforts to align web content with online searches using keywords, links, and creating relevant content. In the past, keyword stuffing techniques were done to manipulate rankings on search engine results pages, and SEO can be done overnight.
However, things have changed a lot when it comes to attaining the top position in Google ranking. This is why it’s important to implement the right choice of keywords if you want to optimize your web pages.
Below are the reasons why both keywords and SEO are essential in attaining your goals:
Keywords and SEO Are Important to Let Google Know What You’re Up To
Whether you want to build your web presence, promote your brand, or engage in a full-fledged e-commerce business, keywords and SEO are crucial aspects of any website. Before the Google Panda update in 2011, website owners can easily rank high on search engines by creating microsites for a specific niche. The focus was on attaining a high keyword density web page to drive traffic.
Based on the latest Google Algorithm, the search engine is trying to capture and understand the natural language through SEO. With SEO, keywords still play a significant role in driving traffic, but they have become more evolved and sophisticated.
Google is constantly changing and updating SEO metrics and guidelines. It is now possible to find the meaning behind the words that customers type and enter into a search bar. With this knowledge, Google automatically makes your website show up for search queries that involve similar phrases, not only relying on specific keywords.
Keywords and SEO Are Important to Build Your Business Online
If you want to build a web presence or build your business online, use different phrases or keyword combinations, such as long-tail keywords. Long-tail keywords combine three and four keywords very specific to your products or services. It is a form of having a highly specific search phrase.
On the other hand, question keywords mimic natural language and offer great value to online users, to search engines, and your website. Using question-based keywords can help you drive more visitors or traffic to your website, which increases your chances of boosting your sales revenue.
Keywords and SEO Are Important In Optimizing Your Videos
If you want your videos to become viral on YouTube, you have to make sure that it is search engine-optimized. YouTube is one of the largest search engines, and many people watch YouTube videos using mobile devices, like smartphones and tablets. Because YouTube is a very powerful sales and marketing platform, it’s crucial to choose the right keywords and implement appropriate SEO strategies when creating videos.
Here are some helpful tips to optimize your YouTube videos:
- Make sure to use relevant or suitable keywords in the YouTube video title.
- Transcribing your YouTube videos in the description box will help in the SEO optimization of your videos.
- Always provide a link of your videos to your site.
- Tag with location names to optimize your videos. Associate your YouTube videos to your business’ geographic location by geotagging.
- Embed your YouTube video links on your site and social media accounts, like Facebook.
- Make sure that the video description includes the name, address, and phone number of your business, otherwise known as your NAP data.
- Your YouTube video should provide ample information through a lengthy description using relevant keywords.
Keywords and SEO Are Important In Gaining High-Quality Leads
It’s better to have willing or interested buyers directed to your site and rank decently in search engines than be on top, but not much quality leads are coming as expected. Google tries to determine your page authority by sifting through (crawling) and analyzing your content (indexing).
Google uses semantics search, which filters out the meaning behind your words. It brings online searchers to your website because you use appropriate phrases or keyword combinations with relevant and fitting content. Google takes into account content quality, website design, outbound and inbound links, ease of use, and social media shares, among others.
To gain quality leads, always consider keyword placement and frequency. Incorporate long-tail keywords within page titles, subheaders, URLs, image descriptions, meta-descriptions, and the like. Also, short-tail keyword placements must be used. However, you don’t have to repeat a keyword several times through your web content to drive traffic and gain quality leads. It’s all about using the best SEO strategies, right keyword combinations, and creating valuable content for your target audience.
Using keywords and SEO are both important in ranking high on search engines, bringing more visitors to your site or web traffic, and gaining high-quality leads. However, you don’t have to use keywords over and over again to achieve these goals. You need to use the right SEO strategies to establish a good reputation not only to search engines, but also to your target audience.