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La Redoute chooses R.O.EYE to deliver new customers online through affiliate marketing


Performance Marketing Agency R.O.EYE has won the day in a competitive RFP process to increase new customer acquisition on the La Redoute affiliate program through Awin.

La Redoute, based in Bradford, required an agency that had an exceptional track record in delivering ROI for retail clients along with deep understanding of driving incremental value through the affiliate channel. They also required a supplier with an in-depth knowledge of Home Furnishings, an area that La Redoute are continuing to see a strong increase in demand.

Paul Carmichael, Digital Marketing Director for La Redoute, said, “We were impressed by R.O.EYE’s approach to growing and scaling online channels – in particular how they use their SingleView platform to implement data-driven decisions. Knowing what partners are driving true value for the business is important for us, and I’m confident that R.O.EYE will help us hit our ambitious targets for the next 12 months and beyond.”

Chris Blower, Head of Business Development at R.O.EYE said, “We’re extremely excited to be working with La Redoute and are delighted our strategy resonated with Paul and the team. Through understanding affiliate performance on a multi-touch attributed basis, R.O.EYE is able to discover new opportunities for growth, whilst recognising where costs can be saved to reinvest in new partnerships for La Redoute.”

La Redoute join The SuperBike Factory and Tyres on the Drive as recent new client wins for R.O.EYE, resulting in a busy start to the year for the team in Manchester.


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