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Leading UK sportsbook and casino operator The Pools improves affiliate compliance with suite of innovative tools 


The Pools, a UK-based sports book and casino operator – famous for running the weekly Football Pools since 1923 – is set to use new technology to manage compliance and monitoring as it ups it cyber security game.

Compliance specialist, Rightlander.com has put pen to paper on a deal that will see it provide online sportsbook and casino operator The Pools with its innovative technologies.

The Pools will now use Rightlander’s advanced solutions to take its compliance procedures to the next level.  The technology which encompasses a comprehensive range of affiliate compliance tools will scan the sportsbook and casino affiliate websites, monitoring all activity which mentions or links to their brands for compliance related breaches, whilst also searching for certain events and conditions defined by the operator.

This puts the power in the operator’s hands, allowing it to ensure that all affiliates sending traffic to its sites are doing so in a compliant and responsible manner.

Andrea Foley, Marketing Manager at The Pools, comments: “We have been growing digitally, inventing new games for new audiences, while remaining faithful to our heritage.As a responsible operator it is important to us that any affiliates promoting our products are fully compliant and meet industry guidelines. Working with Rightlander ensures that all activity linked to our brand is monitored and any breaches are quickly brought to our attention.”

Nicole Mitton, Head of Customer Success at Rightlander.com, adds: “Rightlander has had the privilege of working with The Pools since the recent launch of their affiliate programme and it’s extremely encouraging to see affiliate advertising monitoring being implemented right from the start. We look forward to working helping them improve their affiliate compliance initiatives”

Rightlander has signed a raft of tier one operator partners including Awin, bet35, Income Access, Kindred, Aviva and The Very Group. The provider offers compliance checks across 35 territories including the United Kingdom helping top operators and affiliates stay compliant across multiple regulated jurisdictions.

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