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    Live streaming, virtual reality and 360-viewing: the tech set to enhance UEFA Euro 2024

    Amdocs has released new research on the technology comsumers will be using that will enhance viewer experience at major sporting events, including the forthcoming UEFA Euro 2024 tournament

    A survey of more than 1,000 UK football fans ahead of the UEFA Euro 2024 footbal tournament, which takes place at venues across Germany from 14 June to 14 July 2024, reveals that more than 70% of respondents said they plan to watch at least one match live on terrestrial TV, while 42% will opt to live stream a match.

    In fact, the study by Amdocs, a leading provider of software and services to communications and media companies, conducted by Censuswide, finds that live streaming is more popular with younger fans – 70% of 16-24 year olds will opt to live stream a match compared to just 21% of those aged 55 or above, suggesting that streaming will overtake TV to become the preferred method of viewing big sporting events within a matter of years.

    The survey also uncovered insights into the technology which football fans are most likely to invest in to enhance their match experience, as well as issues concerning connectivity and roaming services when attending sporting events.

    Almost a third (29%) of UK football fans said that they would like to watch a Euro 2024 match using virtual reality (VR) tech, with 16-34 year olds more likely to use the tech (38%) compared to those aged 55 and above (21%).

    Other tech that UK fans would like to try to enhance the matchday experience include a 360-degree, user-controlled view of the match (24%), and augmented reality (AR) experiences, such as adding another layer of information like player profiles (18%).

    A majority of UK fans (71%) said they would be interested in an app that provides enhanced match experiences such as player stats and in-game replays, with 30% saying they would pay a fee for the full experience. 42% said that although they liked the idea of such an app, they would only use a basic, free-to-use version.

    When asked which data roaming services they would use if travelling to the tournament in Germany, 39% said they would opt for Wi-Fi and almost a third (32%) said their current mobile plan already includes data roaming.

    21% said they would purchase a roaming package from their current service provider, while just 13% would purchase an eSIM package. The same number (13%) said they would buy a local pre-paid/pay-as-you-go SIM in Germany.

    Connection concerns

    Almost a third (32%) of UK football fans said they would be concerned that the quality of their mobile connectivity while roaming would prevent them from doing things like using apps/social media, calling/texting or sharing photos/videos when attending crowded events such as the Euro 2024 tournament.

    Despite the growing popularity of live streaming, many football fans still like to watch a match with other supporters. Over a third (34%) of respondents said they plan to watch a Euro 2024 match at a public event, such as in a pub or bar. A public screening is most popular among 25-34 year olds (46%) as opposed to those aged 55 and above (26%).

    “Excitement is growing among football fans ahead of Euro 2024,” says Gil Rosen, Chief Marketing Officer at Amdocs. “Fans unable to attend in person want to feel closer to the action. With ground-breaking technology like virtual reality, augmented reality and other features improving all the time, service providers have the opportunity to provide subscribers with an unrivalled sporting experience as viewers (some 30% of our poll) are increasingly willing to pay a premium as they seek to enrich their match-day viewing.”

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