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Love is still in the air as consumers become besotted with dating apps


What does falling in love mean in 2019? For many, it means heading to an app and hoping you find true love with a swipe or a click, but there are concerns that online dating may not lead to true love and we are in danger of losing it.

Comparethemarket.com have surveyed over 2,000 adults to see if love really is on the line or if online dating is simply the newest way to find true love.

View the full results of the study here.

‘Appily Ever After

They say there’s someone out there for everyone, no matter what you’re into, so here are the top niche dating apps currently on the market for people to find that extra special someone;

  • Hater – 1,000,000+ users – Instead of matching with someone because of your shared interests, this app matches you up based on shared pet hates. Whether it’s loud chewers or slow walkers, Hater helps you find someone to share complaints with forever.
  • Trek Dating – 500,000+ users – Star Trek is one of the biggest sci-fi franchises in the word – with one of the most dedicated fan bases so it’s no surprise there’s a dedicated app for Trekkies who are looking for love.
  • Tastebuds – 500,000+ users – Music is the key to the soul, so why not find someone who shares your music tastes? That’s how Tastebuds matches up their music lovers.
  • Muddy Matches – 200,000+ users – If you’re a country boy or girl at heart and don’t want to waste time with city folk who don’t understand your lifestyle, Muddy Matches may be the best place to find like minded farmer types, or…
  • Farmers only – 150,000+ users – …you can head on over to Farmers Only, another dating app dedicated to farmers finding love.

The Gamification of Dating

With dating apps having more and more game-like features, comparethemarket.com wanted to find out people’s opinions on how this affects the way they approach dating through apps. They discovered that only 7% of people say they often treat dating apps like a game and use strategies to ‘win’.

However, this changes depending on who and where you are; with the 25-34-year-olds, this increases to 11% but among the over 55’s it drops to just 2%. Living in Sheffield (13%) or Greater London (9%) means you’re more likely to treat app dating as a game, but it’s less likely if you live in Scotland (3%), particularly near Edinburgh (1%). Ashley Madison (42%) and Meetic (38%) users are most likely to claim to treat the app as a game.

The question of who treats dating apps like more of a game out of men and women gets slightly different responses depending if you ask men or women! However, they both agree that men are more likely to treat dating apps like a game, with 25% of women and 14% of men agreeing with this statement. Only 8% of men and 6% of women believe women are the most likely to treat online dating as a game.

The Worst Part of Online Dating

From bad pick up lines to fake profiles, this is what people consider to be the worst thing about online and app-based dating.


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