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Marketing & advertising employees are most likely to allow their personal & professional online lives cross over, new research reveals

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A new study into the blurring lines of personal and professional social media use has found that those working with the marketing & advertising sector are most likely to let their personal and professional online lives overlap.

The research – carried out in October 2015 of over 1,000 UK employees across varying sectors – found that 1 in 10 (10%) marketing & advertising employees use their work email address to log in to one or more personal social media accounts, compared to a 4% all-sector average.

Encouragingly for employers, the study also found that 23% of marketing & advertising employees are happy to promote their company through their personal social media accounts, compared to a low 12% all-sector average.

In more good news for employers – 58% of those working within the marketing & advertising industry said they have read and follow their company’s social media guidelines, compared to a 39% average.

Overall, the study identified some interesting stats about employee’s social media use across different sectors:

  • 18% of employees don’t even know if their company has a social media policy – potentially opening their company up to risk.
  • 1 in 4 (25%) said that they would think carefully before posting content or pictures on social media about how it could affect theirs or someone else’s professional reputation.
  • 35% wouldn’t accept their manager(s) as a ‘friend’ on Facebook.

The research follows a number of high-profile cases where employees have posted offensive, defamatory or ill-judged content from their personal social media account – thrusting their employer into the spotlight in the process.

Cases like these emphasise the importance of a company social media policy which reduces the risk posed to a company’s reputation by their employees.

This guide to Protecting Your Company From Employee Risk created jointly by Igniyte and HR Active outlines the practical steps companies can take to improve internal security and communications to avoid a potentially devastating reputation risk from employees.

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