Marketing & Promotion

Facebook and Instagram owner Meta has cemented its place as a major source of ad traffic, winning the battle for…

Global retail spend via conversational commerce channels will increase to $43bn by 2028, from $11.4bn in 2023, driven by the…

World Telemedia Marbella 2023 rocked – almost literally as it was in the magnificent Hard Rock Hotel and featured members…

Sam Media, a leader in mobile content innovation, it to launch Sam Agency, a sister company specialising in marketing at…

Global cloud communications platform Infobip has launched Click-to-chat ad analytics for brands and marketers seeking to harness the power of social media…

Food delivery platform Deliveroo is moving to allow brands to reach its consumers with the creation of its own advertising…

Facebook might have lost its charm among younger generations. However, it continues to be the most popular social media platform…

Small and medium sized businesses (SMBs) have almost tripled their social media ad spending since the start of the pandemic,…

When it comes to making money online for budding entrepreneurs, the opportunities are endless. Bloggers, freelancers, Youtubers & influencers show…

Digital advertising is facing increased scrutiny as consumers, marketers, and the media begin to tire with its many flaws. Despite…

Carl Borowitz, Marketing Manager, Online Dating Kings, outlines how the online dating market is evolving and what dating providers need…

Prelinker’s CEO, Mauricio Botero, discusses how the dating market is growing, but is fiercely competitive. Here is how to make…

Eoin Findlay, head of affiliates at William Hill International, explores the risks and rewards of using affiliate marketing as part…

Mobipium’s Guillermo De Lorenzi talks us through where he sees the emerging markets to be for affiliate marketing and carrier…

Carl Borowitz, Marketing Manager, Online Dating Kings, outlines how dating can be powered by affiliate marketing – but it has…

New data shows that when marketers don’t message new opt-in app users, they are wasting 95 cents of every dollar…

More than 60% of adults avoid mobile apps because of too many adverts, or when asked to pay for the…

Spend on mobile app install ads on Facebook and Instagram grew by 54% year-on-year (YoY) in the second quarter of…

As Google restructures its search algorithms once again to prioritise mobile friendly sites in searches, all businesses must embrace mobile…

The move by the BBC to start to use chat apps – particularly Viber and Whatsapp – to distribute content…

Each market poses it’s own challenges, James McNab looks at the challenges and opportunities on the African continent.  It’s all…

Rory Maguire, MD, AIMM explains what GDPR is and why you have to act now – and offers some top…

A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection…

Affiliate marketing is key to driving traffic, but can you know where that traffic comes from, how it was obtained…

Facebook is already in the news for censoring its newsfeed, but the issue goes far wider – right into what you…

SinglesAroundMe (SAM), one of the world’s leading social discovery dating apps has seen strong adoption of its Position-Shift technology, with…

Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns. That’s according to the new…

A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to…

We all know that mobile is taking over desktop browsing but, when it comes to conversions, mobile is still falling…

Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution. So finds a report from…

International affiliate marketing network, Webgains, has appointed Ami Spencer as Director of International Publisher Relations. Previously Head of Client Services…

As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

Each market poses it’s own challenges, James McNab looks at the challenges and opportunities on the African continent.  It’s all…

Rory Maguire, MD, AIMM explains what GDPR is and why you have to act now – and offers some top…

A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection…

While it is still too early to tell, the marketing sector is reeling from the move by the UK to…

Affiliate marketing is key to driving traffic, but can you know where that traffic comes from, how it was obtained…

Facebook might have lost its charm among younger generations. However, it continues to be the most popular social media platform…

Conversocial, a leading social customer engagement platform, announced today its acquisition of HipMob, a Y Combinator Alumnus that developed an…

SmartFocus, a specialist in personalised real-time digital interactions, has launched Smart Social, a tool that combines a single customer view…

A survey of UK consumers by Aspect Software finds that, despite liking to buy on mobile through apps, most shoppers won’t…

GRABR has launched BLINK, a proprietary suite of marketing tools that enables brands to securely distribute exclusive original content on…

With more and more businesses operating in a paperless environment and cashless payments set to increase with unrivalled speed year…

World Telemedia Marbella 2023 rocked – almost literally as it was in the magnificent Hard Rock Hotel and featured members…

Sam Media, a leader in mobile content innovation, it to launch Sam Agency, a sister company specialising in marketing at…

With the much-anticipated return of World Telemedia, Marbella (13-15 Oct) comes news that the organisers have secured a fabulous new…

Another World Telemedia show is done and dusted and, bags unpacked, it is clear that the industry has come on…

Fraud used to be such a dirty word – especially in connection to telemedia. However, as this year’s show proved,…