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    MCP Insight strengthens leadership team with appointment of industry veteran Kev Dawson

    Industry veteran Kev Dawson joins MCP Insight at a "pivotal juncture", as the company expands into new markets and prepares to roll out its new mVAS ad monitoring platform

    MCP Insight, a leading provider of market intelligence, compliance and anti-fraud tools for the mobile payments space, has appointed Kev Dawson as Director. In this newly created role, Dawson will play a pivotal role indriving the company’s strategic growth and spearheading commercial efforts, collaborating closely with co-founders Declan Pettit and Toby Padgham.

    “We’re delighted to welcome Kev Dawson to our team,” says Declan Pettit, Commercial Director at MCP Insight.“Kev’s extensive experience and deep industry connections make him a strategic addition, helping to propel thecompany’s growth initiatives and drive further success in our ongoing projects.”

    Dawson brings a wealth of experience to MCP Insight, having established himself as a prominent figure in themobile industry. Prior to joining MCP Insight, he served as Group CEO at PM Connect. He also boasts a highlysuccessful tenure as CEO at Dynamic Mobile Billing, where he led the company for 11 years.

    Dawson further reinforces his credentials with over five years of management experience within the mobilecarrier space, having held positions at both Orange (EE) and Vodafone. He also served on the board of AIMMalongside Toby Padgham for over six years (from 2016 to 2022).

    “I’m thrilled to join MCP Insight,” says Dawson. “We have a long history together, and after years working atvarious other points in the value chain, it feels like the perfect time to join a company dedicated to helping theindustry combat fraud and build sustainable revenue growth through premium services and direct carrier billing.”

    Dawson joins MCP Insight at a pivotal juncture. The company is experiencing significant growth, expanding into new geographical markets and enhancing its service offerings. Notably, the highly anticipated updated version of MCP’s market-leading mVAS ad monitoring platform, MCP SCANNER. V4.0 boasts a more intuitive userinterface, advanced features and even more insightful market intelligence and compliance oversight.

    Speaking about MCP Insight’s value proposition, Dawson said, “MCP is committed to protecting the mobilepayments industry from fraudulent activities, providing trusted and enabling technology solutions that positivelyimpact the sector’s ability to grow. The focus is of course protecting businesses and consumers, but alsoenhancing efficiency and profitability of the mobile payments industry overall.

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