MCP – the recent Joint Venture between eTX and Enarpee – has expanded rapidly in the past eight months to a team of 24 personnel. This includes the management team in London, together with development and testing teams across Europe, Asia and Australia. USA resource has also been recruited to support the level of interest in their services in North, Central and Latin America.
MCP’s product suite includes GoVerifyit, their well-established verification offering and VeriAudits, which provides worldwide testing and regulatory advice in local territories – all controlled from their HQ in UK. The VeriAudits service includes a recorded audit trail with annotated video support backed up with statistical analysis on a secure web reporting tool. Additionally, clients are able to select a ‘Self-Service’ test option, for access to monitoring stations located across the Globe.
Recently, MCP launched VeriScanner, an automated tracking tool for misleading affiliate flows – enabling clients to grow their business without the encumbrance of fraudulent traffic. It provides a very unique combination of both a holistic view of market (showing trends, new players and relative performance) as well as a granular view of specific competitors. MCP is live in UK, Ireland, Australia, Italy, Germany, and South Africa with Spain, France, Turkey and Mexico to go live shortly.
In addition to the above, MCP’s excellent Social Media Monitoring service supports early warning of any customer issues, thus complimenting the core suite of tracking and auditing tools available, and enhancing a client’s Brand Protection strategy.
MCP look forward to seeing you at Mobile World Congress in Barcelona from 2nd March.
