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Telemedia Viewpoint

Josef Bruckschlögl discusses growth in VAS and international carrier billing

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Josef has served as CEO at KWAK Telecom since 2012. Prior to KWAK Telecom Josef held several management positions at Telekom Austria and Deutsche Post and served as a senior consultant to international brands as Deutsche Telekom, Sun Microsystems (Oracle), Magna International and others. He is married and father of two daughters. In his free time Josef loves playing the piano, working on his contemporary art collection and he enjoys mountaineering and skiing.

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Who are you and what is your current role?

I am Josef Bruckschloegl and I am the CEO of the Cypriot firm KWAK Telecom, which is considered the global market leader of IPRN services.

Which countries or regions do you feel represent the greatest opportunity for telemedia services?

We are currently working with partners and clients in more than 100 countries all over the world. The greatest opportunities occur in Asia, Africa and South America, where multiple services are developed. We see an increased dynamic also in Europe where IPRN became a significant revenue stream for many media companies.

Which content and/or applications do you see being the most likely to benefit from telemedia billing and/or marketing technologies?

We are currently opening up the markets of Youtube channels and InApp purchasing. Due to the international nature of IPRN this creates real added value and additional revenue stream for content and application providers. Especially voting services became of greater importance.

Do you think that Direct Carrier Billing can become mainstream and in which markets?

Of course carrierbilling is becoming a trend in multiple regions,but nevertheless we focus on the IPRN segment because as KWAK Telecom we see the greater growth opportunities within this segment.

What are the key drivers and inhibitors for growth?

The key driver is and will be the internationalization of media services. Due to. Satellite TV, internet and the ongoing globalization of media outlets and its recipients the demand for global working payment solutions is growing significantly.

Do you see affiliate marketing being a primary, trusted channel for telemedia propositions or do you think alternative routes to market will become more popular?

The nature of marketing of value added services is at the very centre of what our clients are doing. And. As diverse the services of our clients are as diverse are the possible ways of marketing. Of course, affiliate marketing is an important pillar of that, but also the distribution by TV, Youtube and direct marketing campaigns shows very good results these days.

How likely is it that crypto currencies will become popular telemedia/mobile payment mechanisms for premium content, services and applications?

I do not believe that crypto can replace traditional currencies and payment methods in the near future. As long crypto is not recognized as currency by legislators on an international level it won’t become too relevant. When it comes to money and currencies we are still a great fan of regulations.

Your words of wisdom: On a more personal level, what is the most inspiring piece of advice that has seen you through a life in business to this day and who gave that advice to you?

My dear friend, the Harvard Professor Marc Bertoneche, taught me that a CEO is responsible not just for a good profit, but also for a stable free cash flow and a fortress balance sheet. An understanding that is still not very common among managers and many think cash is falling from the sky. This advice helped meet multiple times in my career to priories what we do as KWAK Telecom and forced me to keep a holistic perspective on the strategic impact of any initiative.

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