Saturday, July 20, 2024
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    Evina 110o x 220

    MEET THE PEOPLE Marco Priewe, Managing Director, InternetQ

    What does your company do?

    We have been providing carrier billing solutions under the brand of KANZAROO for almost 30 years all across Europe. We recently acquired a license as payment institution from the German regulator BaFin (Federal Financial Supervisory Authority) and now also offer traditional PSP solutions, such as payments through credit cards, instant SEPA, cash payments, bank transfer and many more.

    What sectors does your business operate in (list all that are appropriate)?

    Our main focus is on payments and compliance solutions, but we also offer messaging and value-added services.

    Which verticals do you serve?

    Our main customer basis is engaged in gaming and entertainment services. As the BaFin license offers more opportunities, we have been developing new solutions for high-risk industries, such as adult, sports betting and online casino.

    What new solutions do you offer for these high-risk merchants?

    Besides carrier billing, we have been implementing a cash payment method into our platform that allows users to pay cash in 360,000+ stores for their digital goods, not just in Europe, but as well in LATAM, Africa and parts of Asia.

    Besides the payments, we offer compliance solutions within our API, such as adult verification (AVS) and a KYC match that allows our merchants to verify the users’ data based on its mobile phone number with the data of its mobile network operator. With the KYC match solution, we can verify data such as name, address and date of birth. We see huge potential for the KYC match solution to comply with regulatory requirements in many countries, e.g. to comply with the regulation by the GGL (joint gambling authority of the federal states) for the German iGaming industry.

    Which content and/or applications do you see being the most likely to benefit from telemedia billing technologies?

    DCB is a very intuitive payment method that can be interesting for basically all industries. In addition to the sectors mentioned above, we also see immense growth potential in the areas of e-mobility, ride share and cab services, for example.

    How do you balance payment flows, operator relationships and customer satisfaction?

    Customer orientation and satisfaction always comes first. All of our customers have a dedicated account and project manager and are always served personally no matter which company size.

    The payment flows have to be as smooth and simple that best conversion rates can be reached. Out of our 30 years of experience in this sector, we definitely know which flows work best in which markets.

    Our operator relationship is based on long lasting partnerships, which is essential for fast service approvals. You cannot be successful without a good balance within this triangle of payment flows, operator relationships and customer satisfaction.

    Your words of wisdom: On a more personal level, what is the most inspiring piece of advice that has seen you through a life in business to this day and who gave that advice to you?

    Always be yourself and don’t pretend to be something you are not.

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