Messaging & Engagement

SMS set to dominate authentication traffic well into 2025, but OTT could still cost MNOs dear
SMS is set to account for 70% of mobile-based authentication spend by 2025, beating all others such as flash calling…

EDITORIAL Will the Apple RCS deal hit WhatsApp much harder than SMS?
So, Apple has finally done the deed and embraced RCS messaging, then? Great. You could be forgiven for asking why…

ANALYSIS How Apple’s RCS move changes RCS – and SMS’s – fortunes
With Apple announcing on 16 November 2023 that it was, after all, going to support Rich Communications Service (RCS) messaging…

Apple to adopt RCS in 2024
Apple has surprised everyone by announcing that it is ready to adopt RCS (Rich Communications Service) messaging across all its…

EDITORIAL Let’s get engaged!
Everyone wants to get engaged and brands, retailers and merchants are all getting down on one knee in front of…

Mobile messaging gets rich as Google opens up its Early Access Program to RCS business messaging
Google has upgraded its Rich Communcation Services, making it easier for brands to participate in rich messaging campaigns — rather…

Ads and app charges drive 63% of adults away from mobile apps
More than 60% of adults avoid mobile apps because of too many adverts, or when asked to pay for the…

Global Spend on Facebook and Instagram mobile app install ads goes up 54%
Spend on mobile app install ads on Facebook and Instagram grew by 54% year-on-year (YoY) in the second quarter of…

OPINION Mobile content in the 21st Century: High on the agenda at World Telemedia 2016
As Google restructures its search algorithms once again to prioritise mobile friendly sites in searches, all businesses must embrace mobile…

World Telemedia Marbella: The key issues
This year’s World Telemedia in Marbella on 18-20 October couldn’t come at a more pivotal time for the industry. In…

OPINION Mobile content in the 21st Century: High on the agenda at World Telemedia 2016
As Google restructures its search algorithms once again to prioritise mobile friendly sites in searches, all businesses must embrace mobile…

World Telemedia Marbella: The key issues
This year’s World Telemedia in Marbella on 18-20 October couldn’t come at a more pivotal time for the industry. In…

Why I’m going to World Telemedia Marbella
As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

Mobile ordering accounts for 95% of orders at Amsterdam airport restaurant
QikServe, a multi-channel order and payment specialist, has revealed that its mobile ordering technology, which has been rolled out at…

Mobile app users leaving themselves open to security risks, study shows
Poor security awareness, coupled with an insatiable demand for mobile apps, are placing UK consumers’ identities and devices at risk.…

Study reveals app publishers that don’t message users waste 95% of their acquisition spend
New data shows that when marketers don’t message new opt-in app users, they are wasting 95 cents of every dollar…

Ads and app charges drive 63% of adults away from mobile apps
More than 60% of adults avoid mobile apps because of too many adverts, or when asked to pay for the…

Global Spend on Facebook and Instagram mobile app install ads goes up 54%
Spend on mobile app install ads on Facebook and Instagram grew by 54% year-on-year (YoY) in the second quarter of…

World Telemedia Marbella: The key issues
This year’s World Telemedia in Marbella on 18-20 October couldn’t come at a more pivotal time for the industry. In…

Why I’m going to World Telemedia Marbella
As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

Facebook turns to messaging to commercialise social, handles more messages than SMS and puts wind up MNOs
Facebook sees its future in messaging: hardly surprising as the social media giant is claiming that it already processes more…

WORLD TELEMEDIA PRAGUE Conference drill down
The World Telemedia conference this year is focusing in on just four key ares, but looking to go in depth…

WORLD TELEMEDIA PRAGUE City breakouts – themes, hosts & talking points announced
On Wednesday afternoon (11 November) – World Telemedia Prague delegates will be directed to three of the finest cocktail bars…

Facebook – abuse of a dominant position?
Facebook is already in the news for censoring its newsfeed, but the issue goes far wider – right into what you…

World Telemedia Marbella: The key issues
This year’s World Telemedia in Marbella on 18-20 October couldn’t come at a more pivotal time for the industry. In…

Why I’m going to World Telemedia Marbella
As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

Mobile industry collaborates to tackle messaging fraud as sharp practices threaten to erode consumer trust
A2P messaging is a key growth area for the telemedia industry, but while it continues to grow and is trusted…

Study reveals app publishers that don’t message users waste 95% of their acquisition spend
New data shows that when marketers don’t message new opt-in app users, they are wasting 95 cents of every dollar…

SMS the preferred comms channel between millennials and brands, US study reveals
Good old fashioned SMS messaging is the number one choice of communications channel between millennials and brands – and vice…

Veoo expands in to the Ukraine as SMS opt-in competitions booms
Veoo continues its global expansion and commitment to local markets with the launch of a presence in the Ukraine,…

OPINION Mobile content in the 21st Century: High on the agenda at World Telemedia 2016
As Google restructures its search algorithms once again to prioritise mobile friendly sites in searches, all businesses must embrace mobile…

TELEMEDIA VIEWPOINT Where next for messaging?
Will SMS die when the 2 and 3G networks are decommissioned? Will RCS replace it? We chat to Jason Bryan,…

MWC18IMIMobile and Hermes on RCS
Alex Cambell from IMIMobile talks us through what RCS is and how it is going to open up new markets…

Cross-language communication platform DROTR launched
A new app has been launched in Europe that allows users to send messages in one language that are received…

Virtual operator targets 250 million potential subscribers using Tweakker automatic platform onboarding and care solutions in local language
Spirent Communications plc (LSE: SPT) today announced the first contract for its Tweakker line of device intelligence solutions in the South American market…

Oxygen8 rebrands as Dynamic Mobile Billing as its focus shifts
Oxygen8 has commenced a re-brand exercise to Dynamic Mobile Billing (DMB) to better reflect its changing focus on mobile payments –…

Customer churn all down to not receiving push notifications, says Urban Airship study
A study spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity, finds that…

Conversocial creates world’s first fully integrated social, messaging and chat platform for customer care
Conversocial, a leading social customer engagement platform, announced today its acquisition of HipMob, a Y Combinator Alumnus that developed an…

WhatsApp integrates with iAdvize’s full-stack platform to enable conversation commerce
iAdvize, a European leader in online customer service, announces the integration of the instant messaging app, WhatsApp, within their conversational…

MWC17 Openwave Mobility launches NFV-based app monetization for OTT partnering
Openwave Mobility, a software innovator enabling operators to manage and monetize encrypted mobile data today launched the industry’s first generic…

Mobile messaging gets rich as Google opens up its Early Access Program to RCS business messaging
Google has upgraded its Rich Communcation Services, making it easier for brands to participate in rich messaging campaigns — rather…

Oxygen8 rebrands as Dynamic Mobile Billing as its focus shifts
Oxygen8 has commenced a re-brand exercise to Dynamic Mobile Billing (DMB) to better reflect its changing focus on mobile payments –…

Mobile ordering accounts for 95% of orders at Amsterdam airport restaurant
QikServe, a multi-channel order and payment specialist, has revealed that its mobile ordering technology, which has been rolled out at…

Fonix listed 150th in FT1000 of Europe’s Fastest Growing companies
Mobile payments and messaging specialist Fonix has been ranked #150 in the FT1000 list of Europe’s Fastest Growing Companies. The…

Chinese shoppers visiting the UK can now pay with WeChat Pay
Through its strategic partnership with payment solution Valoot Technologies, Fintech business Tramonex has begun a cooperation with Chinese messaging app…

OPINION Why mobile tickets are the ‘ghostbusters’ businesses should be using
With more and more businesses operating in a paperless environment and cashless payments set to increase with unrivalled speed year…

Why I’m going to World Telemedia Marbella
As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

Facebook – abuse of a dominant position?
Facebook is already in the news for censoring its newsfeed, but the issue goes far wider – right into what you…

World Telemedia Marbella: The key issues
This year’s World Telemedia in Marbella on 18-20 October couldn’t come at a more pivotal time for the industry. In…

Why I’m going to World Telemedia Marbella
As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

EDITOR’S BLOG 07-04-16 New media channels, new opportunities?
The news that Twitter is set to stream NFL American Football games every Thursday is significant in a number of…

WORLD TELEMEDIA PRAGUE Conference drill down
The World Telemedia conference this year is focusing in on just four key ares, but looking to go in depth…

Virtual operator targets 250 million potential subscribers using Tweakker automatic platform onboarding and care solutions in local language
Spirent Communications plc (LSE: SPT) today announced the first contract for its Tweakker line of device intelligence solutions in the South American market…

Conversocial creates world’s first fully integrated social, messaging and chat platform for customer care
Conversocial, a leading social customer engagement platform, announced today its acquisition of HipMob, a Y Combinator Alumnus that developed an…

Mobile industry collaborates to tackle messaging fraud as sharp practices threaten to erode consumer trust
A2P messaging is a key growth area for the telemedia industry, but while it continues to grow and is trusted…

Openwave Mobility to share global strategies for how mobile operators have successfully added subscribers and monetized OTT services
OTT services have significantly eroded traditional operator revenue sources and increased network traffic congestion. Analysts predict that operators will lose…

Square 1’s Guidescreen helps aggregators and SMEs launch new SMS services quickly and easily worldwide
Square 1 Communications has launched a new platform for both UK and Global aggregators, L1s, L2s and SME that want…

Conversocial creates world’s first fully integrated social, messaging and chat platform for customer care
Conversocial, a leading social customer engagement platform, announced today its acquisition of HipMob, a Y Combinator Alumnus that developed an…

Online sales restricted as shoppers shy away from buying through SMS, social and OTT
A survey of UK consumers by Aspect Software finds that, despite liking to buy on mobile through apps, most shoppers won’t…

Global Spend on Facebook and Instagram mobile app install ads goes up 54%
Spend on mobile app install ads on Facebook and Instagram grew by 54% year-on-year (YoY) in the second quarter of…

Facebook – abuse of a dominant position?
Facebook is already in the news for censoring its newsfeed, but the issue goes far wider – right into what you…

Why I’m going to World Telemedia Marbella
As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

OPINION Why mobile tickets are the ‘ghostbusters’ businesses should be using
With more and more businesses operating in a paperless environment and cashless payments set to increase with unrivalled speed year…

EDITORIAL World Telemedia Marbella 2023 – the show that quite literally rocked
World Telemedia Marbella 2023 rocked – almost literally as it was in the magnificent Hard Rock Hotel and featured members…

WORLD TELEMEDIA 23 Making the most of business messaging
Today’s Business Messaging enables customers to initiate contact with brands while also allowing brands to proactively communicate with customers. Instead…

World Telemedia announces new 5 star venue for October ‘21 show’s return
With the much-anticipated return of World Telemedia, Marbella (13-15 Oct) comes news that the organisers have secured a fabulous new…

EDITORIAL World Telemedia Marbella show: a maturing industry uncovered
Another World Telemedia show is done and dusted and, bags unpacked, it is clear that the industry has come on…

PODCAST World Telemedia 2019 wrap up
Welcome to Telemedia Viewpoint Podcast Ep1: Jarvis Todd, MD of World Telemedia and Paul Skeldon, Editor in chief of Telemedia…