Driving Value Added Services & Content|Billing & Engagement In Motion|Minutes, Messages & Traffic That Pays|Engage & Commercialize Connected Consumers|Making Interactive Media Pay|Billing & Alternative Payments That Convert|Mobile Strategies For Merchants & Content Owners|Monetising Premium Content & Services
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Messaging & Engagement

The telemedia value chain was founded (in the 1990s) on the ability to generate and switch very high volumes of premium billed voice traffic. It was therefore a natural step to incorporate mobile data traffic / bulk messaging into the very fabric of the industry. Today SMS and a variety of other messaging applications are an integral part of a wide range of mobile payment solutions, including PSMS, direct operator billing, e-money, wallets, Payforit, credit card authentication - to name but a few.

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Apple to adopt RCS in 2024

Apple has surprised everyone by announcing that it is ready to adopt RCS (Rich Communications Service) messaging across all its…

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EDITORIAL Let’s get engaged!

Everyone wants to get engaged and brands, retailers and merchants are all getting down on one knee in front of…