Messaging & Engagement

The telemedia value chain was founded (in the 1990s) on the ability to generate and switch very high volumes of premium billed voice traffic. It was therefore a natural step to incorporate mobile data traffic / bulk messaging into the very fabric of the industry. Today SMS and a variety of other messaging applications are an integral part of a wide range of mobile payment solutions, including PSMS, direct operator billing, e-money, wallets, Payforit, credit card authentication - to name but a few.

24 September 2018 0

WORLD TELEMEDIA 18 SHOW PREVIEW Key themes for a booming industry

From mobile VAS right through to affiliate marketing, World Telemedia is the key destination for merchants, media and content owners…

24 September 2018 0

Why telcos are well positioned to respond to the challenges of GDPR

Telcos are likely to be winners when it comes to engagement through marketing and promotions in the new GDPR world.Paul…

10 September 2018 0

Storytelling: is this content unicorn ready to retire yet?

Content unicorns are your top performing posts: the ones that get the best engagement rates, and generate the most traffic.…

World Telemedia Marbella 2017 Video Thumb

5 September 2018 0

EDITORIAL The long, hot Summer gives way to World Telemedia Autumn

As the long, hot summer slowly fades, attention turns to next month’s World Telemedia Marbella show on the 8-10 October.…

5 September 2018 0

GUEST OPINION Who Really Benefits from GDPR?

The General Data Protection Regulation (GDPR) has been ‘sold’ to European companies and consumers as an intelligent solution to data…

16 August 2018 37% of businesses admit they are still not GDPR compliant
15 August 2018 More than a quarter of marketers believe that personal privacy is an ‘outdated concept’… consumers disagree
9 August 2018 Post-GDPR research reveals that 73% of consumers avoid long contracts, opting instead for flexible options – even if they are more expensive
8 August 2018 Leading A2P messaging provider leads consolidation in booming European business messaging market
26 June 2018 UK Consumers check their smartphones 10,000 times a year – half of them out of habit – study finds
25 June 2018 CLX ranked Best Messaging Vendor in North America
3 June 2018 Almost half of internet users tend to falsify their private information, study finds
24 May 2018 62% of smartphone owners use mobile devices to shop – and it is good news for SMS
18 May 2018 New aimm Board unveils plans, Maguire steps down
15 May 2018 Fonix powers billing and messaging for Jamie Oliver’s 5-day Veggie Challenge
14 May 2018 MWC18 CLX talks about RCS for enterprises
2 May 2018 Facebook set to enter the dating game…
2 May 2018 …. and revamps Messenger app to target merchants
2 May 2018 Global apps market booming – and customers set to spend even more, study finds
18 April 2018 Understanding the world telemedia markets – new in depth research project announced
11 April 2018 Miniila app for young migrants and refugees to stem alarming number of children going missing and travelling alone through Europe
23 March 2018 CLX acquires Denmark’s Unwire making it the largest CPaaS provider in the Nordic region

24 February 2017 0

Mobile messaging gets rich as Google opens up its Early Access Program to RCS business messaging

Google has upgraded its Rich Communcation Services, making it easier for brands to participate in rich messaging campaigns — rather…

13 February 2017 0

Ads and app charges drive 63% of adults away from mobile apps

More than 60% of adults avoid mobile apps because of too many adverts, or when asked to pay for the…

12 September 2016 0

Global Spend on Facebook and Instagram mobile app install ads goes up 54%

Spend on mobile app install ads on Facebook and Instagram grew by 54% year-on-year (YoY) in the second quarter of…

22 June 2016 0

OPINION Mobile content in the 21st Century: High on the agenda at World Telemedia 2016

As Google restructures its search algorithms once again to prioritise mobile friendly sites in searches, all businesses must embrace mobile…

18 May 2016 0

World Telemedia Marbella: The key issues

This year’s World Telemedia in Marbella on 18-20 October couldn’t come at a more pivotal time for the industry. In…

18 May 2016 Why I’m going to World Telemedia Marbella
15 April 2016 Paywizard launches consumer engagement tools to expand Subscription, Billing and CRM platform

22 June 2016 0

OPINION Mobile content in the 21st Century: High on the agenda at World Telemedia 2016

As Google restructures its search algorithms once again to prioritise mobile friendly sites in searches, all businesses must embrace mobile…

18 May 2016 0

World Telemedia Marbella: The key issues

This year’s World Telemedia in Marbella on 18-20 October couldn’t come at a more pivotal time for the industry. In…

18 May 2016 0

Why I’m going to World Telemedia Marbella

As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

22 June 2016 OPINION Mobile content in the 21st Century: High on the agenda at World Telemedia 2016
18 May 2016 World Telemedia Marbella: The key issues
18 May 2016 Why I’m going to World Telemedia Marbella

3 May 2017 0

Mobile ordering accounts for 95% of orders at Amsterdam airport restaurant

QikServe, a multi-channel order and payment specialist, has revealed that its mobile ordering technology, which has been rolled out at…

7 April 2017 0

Mobile app users leaving themselves open to security risks, study shows

Poor security awareness, coupled with an insatiable demand for mobile apps, are placing UK consumers’ identities and devices at risk.…

16 February 2017 0

Study reveals app publishers that don’t message users waste 95% of their acquisition spend

New data shows that when marketers don’t message new opt-in app users, they are wasting 95 cents of every dollar…

13 February 2017 0

Ads and app charges drive 63% of adults away from mobile apps

More than 60% of adults avoid mobile apps because of too many adverts, or when asked to pay for the…

12 September 2016 0

Global Spend on Facebook and Instagram mobile app install ads goes up 54%

Spend on mobile app install ads on Facebook and Instagram grew by 54% year-on-year (YoY) in the second quarter of…

10 August 2016 Making content count: developing apps that deliver the ultimate user experience
22 June 2016 OPINION Mobile content in the 21st Century: High on the agenda at World Telemedia 2016
15 April 2016 Nearly half of the world’s leading retailers still don’t have an iPhone app
16 March 2016 EDITOR’S BLOG 17-03-16 Chat apps – where media and messaging collide
19 February 2016 Study finds in-app push message centers generate eight times more direct response than push notifications
10 February 2016 “All you can eat” subscription service for premium Android apps to shake up apps revenue model
8 February 2016 Vyke VoIP app aims to make voice calling the new social media
3 December 2015 Retailers not hitting the spot with loyalty, shopping and marketing apps
16 September 2015 WORLD TELEMEDIA PRAGUE Conference schedule outllined
14 September 2015 Spend on mobile app ads rises nearly 300% in a year; app installs jump nearly 350%
18 August 2015 Mobile users aren’t so ‘appy’ afterall, study finds
12 August 2015 Takeaway apps and changing tastes spell death of the chippy
15 July 2015 1 in 10 young people accidentally spent money on in-app purchases, PPP survey claims
8 July 2015 PRS industry in flux with many services declining, but a few key ones poised to save the day
4 June 2015 EatBy app aims to save consumers £700 a year by cutting food waste – and all on World Environment Day too
1 June 2015 Mobile app checkout best practise
1 June 2015 Android users respond to notifications at more than twice as fast as iOS users, study shows

18 May 2016 0

World Telemedia Marbella: The key issues

This year’s World Telemedia in Marbella on 18-20 October couldn’t come at a more pivotal time for the industry. In…

18 May 2016 0

Why I’m going to World Telemedia Marbella

As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

13 April 2016 0

Facebook turns to messaging to commercialise social, handles more messages than SMS and puts wind up MNOs

Facebook sees its future in messaging: hardly surprising as the social media giant is claiming that it already processes more…

6 November 2015 0

WORLD TELEMEDIA PRAGUE Conference drill down

The World Telemedia conference this year is focusing in on just four key ares, but looking to go in depth…

6 November 2015 0

WORLD TELEMEDIA PRAGUE City breakouts – themes, hosts & talking points announced

On Wednesday afternoon (11 November) – World Telemedia Prague delegates will be directed to three of the finest cocktail bars…

28 October 2015 WORLD TELEMEDIA PRAGUE Speaker line up takes shape
16 September 2015 WORLD TELEMEDIA PRAGUE Conference schedule outllined
10 September 2015 WORLD TELEMEDIA PRAGUE Carrier Billing for Premium Content Services & Applications
8 July 2015 PRS industry in flux with many services declining, but a few key ones poised to save the day

11 June 2016 0

Facebook – abuse of a dominant position?

Facebook is already in the news for censoring its newsfeed, but the issue goes far wider – right into what you…

18 May 2016 0

World Telemedia Marbella: The key issues

This year’s World Telemedia in Marbella on 18-20 October couldn’t come at a more pivotal time for the industry. In…

18 May 2016 0

Why I’m going to World Telemedia Marbella

As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

11 June 2016 Facebook – abuse of a dominant position?
18 May 2016 World Telemedia Marbella: The key issues
18 May 2016 Why I’m going to World Telemedia Marbella

21 February 2017 0

Mobile industry collaborates to tackle messaging fraud as sharp practices threaten to erode consumer trust

A2P messaging is a key growth area for the telemedia industry, but while it continues to grow and is trusted…

16 February 2017 0

Study reveals app publishers that don’t message users waste 95% of their acquisition spend

New data shows that when marketers don’t message new opt-in app users, they are wasting 95 cents of every dollar…

16 September 2016 0

SMS the preferred comms channel between millennials and brands, US study reveals

Good old fashioned SMS messaging is the number one choice of communications channel between millennials and brands – and vice…

30 June 2016 0

Veoo expands in to the Ukraine as SMS opt-in competitions booms

Veoo continues its global expansion and commitment to local markets with the launch of a presence in the Ukraine,…

22 June 2016 0

OPINION Mobile content in the 21st Century: High on the agenda at World Telemedia 2016

As Google restructures its search algorithms once again to prioritise mobile friendly sites in searches, all businesses must embrace mobile…

18 May 2016 World Telemedia Marbella: The key issues
18 May 2016 Why I’m going to World Telemedia Marbella
15 April 2016 Paywizard launches consumer engagement tools to expand Subscription, Billing and CRM platform
6 April 2016 EDITOR’S BLOG 07-04-16 New media channels, new opportunities?
6 November 2015 WORLD TELEMEDIA PRAGUE City breakouts – themes, hosts & talking points announced
28 October 2015 WORLD TELEMEDIA PRAGUE Speaker line up takes shape
16 September 2015 WORLD TELEMEDIA PRAGUE Conference schedule outllined
10 September 2015 WORLD TELEMEDIA PRAGUE Carrier Billing for Premium Content Services & Applications
8 July 2015 PRS industry in flux with many services declining, but a few key ones poised to save the day
8 June 2015 39% of UK shoppers want to get offers via beacons when out shopping, study finds
1 June 2015 Android users respond to notifications at more than twice as fast as iOS users, study shows
11 May 2015 Want to know what consumers think of your brand? Get them to tell you with an image
29 April 2015 Messaging key to customer service, sales and workforce, finds survey
15 April 2015 Want to add voice and SMS to your app? Infobip can help
8 April 2015 What to do with all that data?
26 March 2015 Clarks uses “Dark Social” marketing in WhatsApp Desert Boot campaign
9 March 2015 How do you compare to the most effective mobile brands?

20 March 2018 0

MWC18IMIMobile and Hermes on RCS

Alex Cambell from IMIMobile talks us through what RCS is and how it is going to open up new markets…

25 May 2017 0

Cross-language communication platform DROTR launched

A new app has been launched in Europe that allows users to send messages in one language that are received…

16 May 2017 0

Virtual operator targets 250 million potential subscribers using Tweakker automatic platform onboarding and care solutions in local language

Spirent Communications plc (LSE: SPT) today announced the first contract for its Tweakker line of device intelligence solutions in the South American market…

8 May 2017 2

Oxygen8 rebrands as Dynamic Mobile Billing as its focus shifts

Oxygen8 has commenced a re-brand exercise to Dynamic Mobile Billing (DMB) to better reflect its changing focus on mobile payments –…

10 April 2017 0

Fonix listed 150th in FT1000 of Europe’s Fastest Growing companies

Mobile payments and messaging specialist Fonix has been ranked #150 in the FT1000 list of Europe’s Fastest Growing Companies. The…

7 April 2017 Chinese shoppers visiting the UK can now pay with WeChat Pay
$IMIMobile targets messaging for banks as it buys Telefonica partner Infracast$
27 March 2017 IMIMobile targets messaging for banks as it buys Telefonica partner Infracast
22 March 2017 Customer churn all down to not receiving push notifications, says Urban Airship study
21 March 2017 Conversocial creates world’s first fully integrated social, messaging and chat platform for customer care
20 March 2017 WhatsApp integrates with iAdvize’s full-stack platform to enable conversation commerce
14 March 2017 OPINION Why mobile tickets are the ‘ghostbusters’ businesses should be using
13 March 2017 Fonix powers Red Nose Day competitions for the chance to star opposite Hugh Grant in the Love Actually sequel
27 February 2017 MWC17 Openwave Mobility launches NFV-based app monetization for OTT partnering
24 February 2017 Mobile messaging gets rich as Google opens up its Early Access Program to RCS business messaging
23 February 2017 Infobip launches OMNI, one-stop-shop for business omnichannel messaging
21 February 2017 Mobile industry collaborates to tackle messaging fraud as sharp practices threaten to erode consumer trust
16 February 2017 Study reveals app publishers that don’t message users waste 95% of their acquisition spend
7 February 2017 Online sales restricted as shoppers shy away from buying through SMS, social and OTT
24 January 2017 Consumers want retailers, banks and travel firms to embrace SMS chatbots
20 December 2016 Veoo acquires 12 companies in 16 countries across Latin America, Asia and Europe
6 December 2016 Openwave Mobility to share global strategies for how mobile operators have successfully added subscribers and monetized OTT services
23 November 2016 Square 1’s Guidescreen helps aggregators and SMEs launch new SMS services quickly and easily worldwide

22 March 2017 0

Customer churn all down to not receiving push notifications, says Urban Airship study

A study spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity, finds that…

21 March 2017 0

Conversocial creates world’s first fully integrated social, messaging and chat platform for customer care

Conversocial, a leading social customer engagement platform, announced today its acquisition of HipMob, a Y Combinator Alumnus that developed an…

20 March 2017 0

WhatsApp integrates with iAdvize’s full-stack platform to enable conversation commerce

iAdvize, a European leader in online customer service, announces the integration of the instant messaging app, WhatsApp, within their conversational…

27 February 2017 0

MWC17 Openwave Mobility launches NFV-based app monetization for OTT partnering

Openwave Mobility, a software innovator enabling operators to manage and monetize encrypted mobile data today launched the industry’s first generic…

24 February 2017 0

Mobile messaging gets rich as Google opens up its Early Access Program to RCS business messaging

Google has upgraded its Rich Communcation Services, making it easier for brands to participate in rich messaging campaigns — rather…

23 February 2017 Infobip launches OMNI, one-stop-shop for business omnichannel messaging
21 February 2017 Mobile industry collaborates to tackle messaging fraud as sharp practices threaten to erode consumer trust
13 February 2017 Operators must learn new tricks when it comes to profitable business models rather than fight with OTT providers
7 February 2017 Online sales restricted as shoppers shy away from buying through SMS, social and OTT
6 December 2016 Openwave Mobility to share global strategies for how mobile operators have successfully added subscribers and monetized OTT services

8 May 2017 2

Oxygen8 rebrands as Dynamic Mobile Billing as its focus shifts

Oxygen8 has commenced a re-brand exercise to Dynamic Mobile Billing (DMB) to better reflect its changing focus on mobile payments –…

3 May 2017 0

Mobile ordering accounts for 95% of orders at Amsterdam airport restaurant

QikServe, a multi-channel order and payment specialist, has revealed that its mobile ordering technology, which has been rolled out at…

10 April 2017 0

Fonix listed 150th in FT1000 of Europe’s Fastest Growing companies

Mobile payments and messaging specialist Fonix has been ranked #150 in the FT1000 list of Europe’s Fastest Growing Companies. The…

7 April 2017 0

Chinese shoppers visiting the UK can now pay with WeChat Pay

Through its strategic partnership with payment solution Valoot Technologies, Fintech business Tramonex has begun a cooperation with Chinese messaging app…

14 March 2017 0

OPINION Why mobile tickets are the ‘ghostbusters’ businesses should be using

With more and more businesses operating in a paperless environment and cashless payments set to increase with unrivalled speed year…

7 February 2017 Online sales restricted as shoppers shy away from buying through SMS, social and OTT
14 September 2016 WORLD TELEMEDIA MARBELLA A Truly Global “VEOO” Of A Mobile World – Matt Winters Talks Wallets, New Markets & Content at World Telemedia 2016, Marbella
22 June 2016 OPINION Mobile content in the 21st Century: High on the agenda at World Telemedia 2016
25 May 2016 Paywizard taps into boom in APAC OTT and pay-TV growth in Ideal deal
18 May 2016 World Telemedia Marbella: The key issues
18 May 2016 Why I’m going to World Telemedia Marbella
15 April 2016 Paywizard launches consumer engagement tools to expand Subscription, Billing and CRM platform
12 April 2016 Fonix awarded Vodafone Platinum Partner status
6 April 2016 EDITOR’S BLOG 07-04-16 New media channels, new opportunities?
5 April 2016 txtNation launches public beta of MytxtNation’s new ‘Insights’ feature
1 April 2016 Veoo beats loyalty card overload
12 January 2016 Charities must restore confidence to unlock £1.7bn text donation opportunity, finds Fonix research
1 January 2016 Why m-payments are effective in the online gambling industry
25 November 2015 BBC Children in Need breaks all time text-to-donate record with Fonix
6 November 2015 WORLD TELEMEDIA PRAGUE Conference drill down
28 October 2015 WORLD TELEMEDIA PRAGUE Speaker line up takes shape
4 October 2015 Mobile messaging: here to save the publishing industry?

18 May 2016 0

Why I’m going to World Telemedia Marbella

As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

18 May 2016 Why I’m going to World Telemedia Marbella

11 June 2016 0

Facebook – abuse of a dominant position?

Facebook is already in the news for censoring its newsfeed, but the issue goes far wider – right into what you…

18 May 2016 0

World Telemedia Marbella: The key issues

This year’s World Telemedia in Marbella on 18-20 October couldn’t come at a more pivotal time for the industry. In…

18 May 2016 0

Why I’m going to World Telemedia Marbella

As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

SMS is king: why not use it to engage and promote?

6 April 2016 0

EDITOR’S BLOG 07-04-16 New media channels, new opportunities?

The news that Twitter is set to stream NFL American Football games every Thursday is significant in a number of…

6 November 2015 0

WORLD TELEMEDIA PRAGUE Conference drill down

The World Telemedia conference this year is focusing in on just four key ares, but looking to go in depth…

28 October 2015 WORLD TELEMEDIA PRAGUE Speaker line up takes shape
16 September 2015 WORLD TELEMEDIA PRAGUE Conference schedule outllined
10 September 2015 WORLD TELEMEDIA PRAGUE Carrier Billing for Premium Content Services & Applications
15 July 2015 1 in 10 young people accidentally spent money on in-app purchases, PPP survey claims
8 July 2015 PRS industry in flux with many services declining, but a few key ones poised to save the day

16 May 2017 0

Virtual operator targets 250 million potential subscribers using Tweakker automatic platform onboarding and care solutions in local language

Spirent Communications plc (LSE: SPT) today announced the first contract for its Tweakker line of device intelligence solutions in the South American market…

21 March 2017 0

Conversocial creates world’s first fully integrated social, messaging and chat platform for customer care

Conversocial, a leading social customer engagement platform, announced today its acquisition of HipMob, a Y Combinator Alumnus that developed an…

21 February 2017 0

Mobile industry collaborates to tackle messaging fraud as sharp practices threaten to erode consumer trust

A2P messaging is a key growth area for the telemedia industry, but while it continues to grow and is trusted…

6 December 2016 0

Openwave Mobility to share global strategies for how mobile operators have successfully added subscribers and monetized OTT services

OTT services have significantly eroded traditional operator revenue sources and increased network traffic congestion. Analysts predict that operators will lose…

23 November 2016 0

Square 1’s Guidescreen helps aggregators and SMEs launch new SMS services quickly and easily worldwide

Square 1 Communications has launched a new platform for both UK and Global aggregators, L1s, L2s and SME that want…

15 September 2016 Fraud comes to WhatsApp: nearly half of OTT messaging app users receive spam every week
30 June 2016 Veoo expands in to the Ukraine as SMS opt-in competitions booms
22 June 2016 OPINION Mobile content in the 21st Century: High on the agenda at World Telemedia 2016
18 May 2016 World Telemedia Marbella: The key issues
18 May 2016 Why I’m going to World Telemedia Marbella
12 April 2016 Fonix awarded Vodafone Platinum Partner status
11 April 2016 Brightcove democratises OTT services for media companies and allows them to launch in weeks
6 April 2016 EDITOR’S BLOG 07-04-16 New media channels, new opportunities?
1 April 2016 Veoo beats loyalty card overload
8 February 2016 Vyke VoIP app aims to make voice calling the new social media
6 November 2015 WORLD TELEMEDIA PRAGUE Conference drill down
28 October 2015 WORLD TELEMEDIA PRAGUE Speaker line up takes shape
16 September 2015 WORLD TELEMEDIA PRAGUE Conference schedule outllined
10 September 2015 WORLD TELEMEDIA PRAGUE Carrier Billing for Premium Content Services & Applications
12 August 2015 Takeaway apps and changing tastes spell death of the chippy
8 July 2015 PRS industry in flux with many services declining, but a few key ones poised to save the day
22 April 2015 Content Guru delivers TrainTracker Text and IVR service for NRE

21 March 2017 0

Conversocial creates world’s first fully integrated social, messaging and chat platform for customer care

Conversocial, a leading social customer engagement platform, announced today its acquisition of HipMob, a Y Combinator Alumnus that developed an…

7 February 2017 0

Online sales restricted as shoppers shy away from buying through SMS, social and OTT

A survey of UK consumers by Aspect Software finds that, despite liking to buy on mobile through apps, most shoppers won’t…

12 September 2016 0

Global Spend on Facebook and Instagram mobile app install ads goes up 54%

Spend on mobile app install ads on Facebook and Instagram grew by 54% year-on-year (YoY) in the second quarter of…

11 June 2016 0

Facebook – abuse of a dominant position?

Facebook is already in the news for censoring its newsfeed, but the issue goes far wider – right into what you…

18 May 2016 0

Why I’m going to World Telemedia Marbella

As we gear up for World Telemedia Marbella on the 18-20 October, we asked some of the key speakers and…

14 April 2016 IMImobile adds support for Facebook Messenger to its mobile customer engagement product suite
13 April 2016 Facebook turns to messaging to commercialise social, handles more messages than SMS and puts wind up MNOs
6 April 2016 EDITOR’S BLOG 07-04-16 New media channels, new opportunities?
8 February 2016 Vyke VoIP app aims to make voice calling the new social media

14 March 2017 0

OPINION Why mobile tickets are the ‘ghostbusters’ businesses should be using

With more and more businesses operating in a paperless environment and cashless payments set to increase with unrivalled speed year…

14 March 2017 OPINION Why mobile tickets are the ‘ghostbusters’ businesses should be using

24 September 2018 0

22 April 2017 Mobile Engagement for Retail
22 April 2017 Mobile Engagement for Charities
22 April 2017 Mobile Engagement for Media
22 April 2017 Mobile Engagement for Hospitality & Events
20 April 2017 Mobile Engagement for IT & Telco
11 June 2015 MPAYMENTS SUMMIT 2015 The Power of Charge to Mobile
28 October 2014 WORLD TELEMEDIA MARBELLA 2014 IMI: Social interaction trends
28 October 2014 WORLD TELEMEDIA MARBELLA 2014 txtNation – trends in PSMS
28 October 2014 WORLD TELEMEDIA MARBELLA 2014 Square 1: The Future of IVR
28 October 2014 WORLD TELEMEDIA MARBELLA 2014 mGAGE and the Art of SMS Retargeting
26 October 2014 WORLD TELEMEDIA MARBELLA 2014 FONIX – Keep it Fresh
26 October 2014 WORLD TELEMEDIA MARBELLA 2014 IMI – Keep it Digital

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TELEMEDIA INDUSTRY
[ tel-ee-mee-dee-uh in-duh-stree ]
Definition:
The TELEMEDIA INDUSTRY represents a commercial value chain of suppliers that develop technical, network or payment services in order to enable premium content, service and applications / apps that drive billable network traffic, minutes and messages e.g. premium SMS PSMS and even some instant messaging (IM) applications.