Driving Value Added Services & Content|Billing & Engagement In Motion|Minutes, Messages & Traffic That Pays|Engage & Commercialize Connected Consumers|Making Interactive Media Pay|Billing & Alternative Payments That Convert|Mobile Strategies For Merchants & Content Owners|Monetising Premium Content & Services
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Messaging & Engagement

The telemedia value chain was founded (in the 1990s) on the ability to generate and switch very high volumes of premium billed voice traffic. It was therefore a natural step to incorporate mobile data traffic / bulk messaging into the very fabric of the industry. Today SMS and a variety of other messaging applications are an integral part of a wide range of mobile payment solutions, including PSMS, direct operator billing, e-money, wallets, Payforit, credit card authentication - to name but a few.

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Where next for messaging?

SMS is ubiquitous and perfect for B2C engagement. But with 2G networks being decommissioned, where is messaging going – and…