Mobile engagement company mGage has launched Direct Carrier Billing (DCB) in the Netherlands and is onboarding its first clients.
By introducing a “one-click” flow with the launch, mGage now offers a faster, quicker and simpler mobile payment experience which let users buy with fewer clicks compared to the other flows available in the market.
DCB is one of the fastest growing frictionless payment methods which enables companies to monetize online digital content and services such as videos, games, apps, enter competitions, and making donations to charity. It requires no card information from the users, because purchases are charged directly to the user’s mobile monthly bill or prepaid credit through a direct connection to the carrier billing system.
mGage’s “one-click” flow means fastest check-out for the users. By simplifying the check-out process, mGage provides fewer screens, less friction, which creates commitment to users in early stages of the customer journey, leads to greater conversion rates than other payment methods such as credit card payments.
Rogier van den Heuvel, VP Benelyx & Nordics says: “We are very happy to partner with all Mobile Operators in the Netherlands and give our customers access to online payments for millions of their subscribers. We have already a lot of experience with Carrier Billing in the UK market, for many years now, and our partnerships with leading digital merchants from all segments of the industry will help us ramp up fast in The Netherlands.”
With more than 15 years experience and over 550 global carrier connections, mGage is the industry’s trusted mobile partner and specialist for multi-channel messaging and mobile payments. Whether it’s for marketing of customer care purposes mGage is part of Vivial, a leading provider of Ad Tech platforms and solutions which allow seamless connections between our customers and their customers.