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mGage receives Principles Based Service provider status for Payforit


mGage, a Vivial Company, has been awarded accreditation to deliver Principles Based Service solutions to their clients by the PayForIt Management Group.

The Payforit Management Group is an industry organization with representation from all Mobile Network Operators in the UK (including EE, Vodafone, O2 and Three.) mGage now allows selected businesses to develop customised mobile payment web flows, creating the potential for significantly increased conversion rates.

What is a Principles Based Service?

A Principles Based Service is a payment flow that companies can customise with their brand’s look and feel in order to improve customer engagement and conversion rates. This is done following PayForIt’s rules on the payment information and processes provided to an end user.

Why mGage?

mGage’s Principles Based Service flow marries brands’ commercial objectives with end user satisfaction and regulatory compliance. This protects customers’ personal data while creating a sustainable, healthy income source for companies.

“Adding Principles Based Service solution is a significant step forward for mGage,” said Nick Millward, Vice President of Commercial and Product Marketing for mGage Europe. “Our clients now have the flexibility to build custom mobile payment flows that will ultimately improve their customers’ experience. We estimate that a customised flow can increase conversions by 20 percent.”

This new functionality can also help brands win the loyalty and trust of their customers. One study showed that 78 percent of consumers believe that organisations providing custom content such as this are interested in building good customer relationships.

Check out what it means in our interview with mGage at Mobile World Congress last week


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