Thursday, April 18, 2024
DigitalSelect1100x220
Evina 110o x 220
MediaXO.1100x220
MT2.1100x220
SeriouslyFresh.1100x220

    Mobile money transaction values to exceed $870bn in emerging markets by 2026, as the payments-as‑a‑platform model accelerates

    The total value of mobile money transactions in emerging markets will exceed $870bn in 2026, up from $555bn in 2021; representing growth of almost 60%. Mobile money in emerging markets includes microinsurance, microloans, microsavings and mobile money transfer.

    This growth will be driven by the transition of mobile money vendors, such as M-PESA, to the PaaP (Payments-as-a-Platform) model. This model enables mobile money vendors to offer their users access to third-party services such as eCommerce; creating additional revenue streams.

    The research, from Juniper Research, identified PaaP as critical to increasing revenue for mobile money vendors, as smartphone adoption and user expectations grow. The new research recommends that mobile money vendors focus on building their ecosystems now by agreeing merchant partnerships to correctly leverage this opportunity.

    Microloans Represent Fastest-growing Segment

    The new research, Mobile Money in Emerging Markets: Segment Analysis, Vendor Strategies & Market Forecasts 2021-2026, found that microloans will be the fastest-growing segment within mobile money, with growth of over 180% over the next five years. The research identified microloans as a key way in which mobile money service providers can increase their revenue by delivering banking-like services.

    Research co-author Damla Sat explains: “While microloans are, by their very nature, small-scale, they are growing rapidly in significance, by enabling users to access credit as financial inclusion rises. By offering these services to users, mobile money services can pre‑empt competition from banks, while increasing their average revenue per user; creating a virtuous circle.”

    Africa & Middle East Leading Mobile Money Development

    The research found that Africa and the Middle East will dominate mobile money transaction values over the next 5 years; accounting for 56% of the global emerging markets value by 2026. It recommends that vendors in Africa focus on expanding sophisticated mobile money services, such as microinsurance and microsavings, in order to best address this rapidly growing opportunity.

    Related Articles

    Subscribe to our newsletter

    To be updated with all the latest news, offers and special announcements.

    24 Seven 600x500
    MobileArts600x500
    WT42%
    SeriouslyFresh 600x500
    Evina 900x750
    MT2.600x500