Friday, April 19, 2024
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    Mobile payments and loyalty coming to a convenience store near you

    Zapper, a fast growing, global data insights and mobile payment platform, has adapted its Pay-at-Counter solution – which has been used in restaurants across Europe – for convenience retail outlets in the UK.

    The customer – armed with the free Zapper app which also requires a card registered to it at set up – then just scans the QR code at the til to pay. They can also leave a starred rate and review feedback, instantly visible to the retailer, and they can accrue points that are collected as people visit the store. The app counts these and automatically redeems them when the user has reached the required amount.

    Bringing m-payments to convenience stores is a canny idea. Research has revealed the average customer visits their local convenience store 4.2 times per week, making an average spend of just under £7.00. Zapper believes its solution to be thoroughly capable and sustainable, so will provide complete training, support and marketing incentives to ensure a seamless and enjoyable experience using the app in-store.

    The challenge for Zapper is to change both the retailers and shoppers habits.

    The aim of Zapper’s move into convenience stores – and the hefty investment into installing kit and doing training – is to encourage adoption of the app and enable both shopper and retailer to understand just how simple and effective the Zapper solution is.

    In 2015, research highlights over 700 million paper vouchers were redeemed in the retail sector at a redemption value of over £2 billion. However, each year retailer’s still lose countless amounts of money when issuing and processing paper vouchers. With mislabelled items, compliance and human error, paper vouchers can be tricky to track and use effectively.

    Zapper enables retailers to overcome these problems by instantly issuing digital offers to the customer, based on previous purchase habits and available immediately within the app. Offers can then be tracked, safely stored and redeemed automatically on the next shop, saving customers the hassle of carrying and processing paper vouchers.

    The perfect digital loyalty solution for both retailers and shoppers alike.

    Gerry Hooper, CEO Zapper UK says: “The Zapper solution has proven to be a huge success in the hospitality sector since its launch into the UK just over a year ago. With a smarter time and labour saving solution, why wouldn’t retailers want to use Zapper and understand shoppers purchase habits and instantly reward loyalty?”

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