Online casinos wouldn’t be where they are today if they weren’t marketed and promoted in a big way. However, promoting online casinos, a gambling service, isn’t straightforward or free for all, as there are essential rules to follow. Failing to adhere to the rules can lead to a whole world of trouble, but thankfully, we have the most important listed below.
Staying Within The Laws
Online casinos may be running on the Internet for use across various devices, including mobile and desktop, but they are always operated out of a specific jurisdiction. And in said jurisdiction, local laws must be followed and respected at all times. Promoting online casinos is fine, but the marketing has to be above board and legal and, for example, not target underage or vulnerable gamblers in any way via images or verbiage.
Detail Where And How To Play
Promoting an online casino is easy, but not all online casinos are available in-browser, for example. Mobile gaming is all the rage right now too, and it’s a really convenient way of playing the best slots and other casino games, but people need to be aware of whether a platform is available on mobile, optimised for it, or even accessible via a downloadable app.
Promote Licensed Products And Services
If an online casino is licensed and has the correct licenses for products and services such as table games like blackjack, live casino content and mobile-optimised games such as video slots, then promoting these things is encouraged. However, what should never happen is the promotion of anything that isn’t licensed or approved, as this can then lead to trouble further down the line. Promoting the fact that a casino has a valid license to operate is never a bad thing, either.
Never Be Misleading
It’s pretty easy to fall into the trap of making something sound better than what it is when advertising, and this applies to promoting online casinos, too. For example, a new customer offer could be made to sound more advantageous than what it is. But it’s always best to stick to the facts and reality. Otherwise, there could be a lot of unhappy people who all lose trust in an operator.
Don’t Target The Young Or Vulnerable
We alluded to it above, but targeting young people or vulnerable groups is something that cannot happen when promoting online casinos in any way, shape or form, be it advertising via TV, on social media, by email or even push notification on mobile.
There’s been a crackdown of late in the sports betting world, and in general, avoiding the use of any images or wording that could encourage these people while stating age verification checks are in place is the way to go.
This is why, perhaps, mobile devices and providers will be able to have more ability to maximise checks and controls to ensure underage and vulnerable player issues are resolved as best as possible.
It’s going to be tough to make an online casino a success, especially as the sector is overcrowded, without marketing and promotion. And, while it is a necessity in this day and age, staying within the rules, lawfully and morally, is just as important, if not more so. Believe it or not, online casino operators who do things properly will be seen as more trustworthy, so they will organically attract players to their service for this reason alone.