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    Most popular streaming sites in UK reveal how it is about more than just content

    Amazon was the most popular entertainment website across the UK in 2023 with around 1.4 billion total visits, but this is driven by more than just content – as witnessed by The Express coming fourth

    A new study has revealed that Amazon was the UK’s most popular entertainment website in 2023. SEO agency Digital Climax analysed annual web traffic data to find the UK’s most popular entertainment websites over the past year based on the number of visits they received each month.

    Using SEMrush, it compiled a list of the country’s 20 most visited entertainment websites, and then used Ahrefs to find the estimated number of UK visitors throughout 2023.

    Amazon ranked as the most popular entertainment website across the UK in 2023, with approximately 1.4 billion total visits in the past year alone. With film, television and music streaming on offer alongside its primary shopping services, Amazon received an average of 116.9 million monthly visits. UK consumersvisited the site the most in July, where it received approximately 130 million website visits.

    Sky came second with around 196 million total visits throughout 2023. It had the most visits in February last year, at around 17.7 million visits, and receives an average of 16.1 million visits each month. Sky is known as the UK’s largest pay-TV broadcaster, providing video-on-demand and TV channels for news, sports, and many other entertainment categories.

    Netflix took third place with 119.9 million visits in 2023. The subscription- based streaming service was most popular in January, receiving around 11.1 million visits, and garnering an average of 9.9 million visits each month. Netflix features many original productions, alongside films and shows acquired from other companies for viewing on demand.

    ‘Old media’ made a surprising showing, with The Daily Express coming fourth with around 103.8 million visits throughout 2023. It had the most hits in January 2023, with 11.1 million visits, and receives an average of 8.6 million web visits per month. The digital platform of the Daily Express and Sunday Express, has online access to global news stories and additional entertainment like puzzles and games.

    Similarly, Radio Times ranked fifth with approximately 73.4 million visits in 2023. Known for its television and radio programme schedules, the website had the most visits in January 2023, with 6.9 million total visits, and receives an average of 6.1 million visits per month. Radio Times also provides film, TV, and entertainment news and interviews with many of the biggest stars.

    Other entertainment websites that made the top ten include ITV, Rotten Tomatoes, Spotify, Digital Spy and Genius.

    “It is no secret that the British public enjoys sitting down to watch television most nights. In fact, Brits spend an average of 260 minutes per day watching content across multiple platforms, according to a monthly viewing summary from the Broadcasters Audience Research Board,” says Axl Van Steenacker, SEO specialist and founder of Digital Climax.

    “This has rapidly expanded to the wider offerings available via online platforms in recent years, which can be seen with the top three entertainment websites in the UK revealed to be streaming services.”

    “Van Steenacker continues: “However, it should be noted that although Amazon took first place, this also includes any visits for their online shopping as well as their entertainment offerings.”

    “It would be valuable to keep an eye on these figures to see which platforms keep growing in popularity each year and the types of entertainment that the British public prefer to consume online.”

    Van Steenacker is right in that the sites that take the most traffic are more than just content streamers. Both Amazon and Sky offer a richer more vaired experience than say Netflix and, as a consequence, chart higher.

    The high ranking of news media outlet The Express shows too that adapting old skool news media into the entertainment and content market is also a way to drive traffic. The lesson? Mix it up.

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