These days businesses need digital marketing to stay ahead of the competition. Digital marketing has allowed us to bridge the gap between small businesses and large corporations. The most important part of digital marketing is having the right tools for your needs. We’ve compiled a list of apps recommended by Business IT Support London, that are the best rated for digital marketing.
Search Engine Optimization (SEO) Tools
This app is one of the best on the market when it comes to finding new keywords. Using this platform, you can view the top organic keywords for any URL. It also checks the amount of traffic that a business has received for a specific search. Ahrefs also allows you to view a website’s best content and their backlinks.
This is an essential SEO tool. SEMrush allows you to stay up to date with the ranking of your main keywords and find new keywords that are at the top of the ranks. This tool also gives you a full breakdown of the different alternatives and difficulty of each keyword.
Social Media Marketing Tools
One of the most important parts of social media marketing is social listening. Social listening allows you to identify potential customers and upcoming trends.
Audisense makes social media marketing simpler by identifying target audiences, which allows you to reach your exact target market.
Loomly is a great tool for smaller businesses to use for their digital marketing. Loomly has a large variety of tools which include workflows and calendars which allow you to formulate ideas and set up a content schedule, all in one place. They also offer a great bonus by keeping track of trending topics and use these to create new content ideas for its users.
Email Marketing Tools
Lemlist is a great app for email marketing. It aims to earn you a high rate of opens and clicks, which then also shows you the best times to send out your emails. Not only does it give you an overview of what you already do, it also has personalization tools which helps you step up your email game. This will assist with getting more replies from potential clients.
This is a full email marketing service, which is great for businesses from small to large. SendGrid has many options for you to use such as coding, drag-and-drop editing or a mixture of both. SendGrid also provides you with detailed performance analytics, which allows you to see exactly what emails perform best.