Gemalto, a digital security company, is at Mobile World Congress in Barcelona to demonstrate its ability to boost drive-to-store m-commerce campaigns through real-time geo-location using Intersec’s platform Iglo. By combining accurate opt-in subscriber databases with a location-based marketing strategy, mobile operators forge effective closer relationships with their customers and upsell a range of products and services. The campaigns boost in-store traffic and sales, and unleash the power of instant purchasing in millions of mobile subscribers.
The value of the location-based mobile advertising market worldwide is growing exponentially, from €1.2 billion in 2013 to an estimated €10.7 billion in 2018. Gemalto’s LinqUs Mobile Engagement and Monetization is a location-based marketing solution that provides an attractive tool for brands and retailers marketers and thus help mobile operators to monetize their opt-in databases and create new sources of revenue.
“Our award-winning solutions are already being utilized by 70 MNOs worldwide. The public will be able to see at MWC that combining Igloo™ mass-scale real-time geo-fencing capabilities with Gemalto’s mobile marketing tools can be easy and relevant in contextual geo-marketing,” said Laurent Michel, CMO for Intersec, Gemalto’s partner.
“Imagine being sent a digital discount voucher for the nearest restaurant just as you leave the cinema, or a time-limited offer on your favorite hot drink early in the morning at the very moment you are approaching the coffee shop,” said Nadia Gonzalez, Vice President of Mobile Marketing for Gemalto. “Our Mobile Engagement and Monetization solution combined with Igloo provides both operators and brands the means to deliver contextualized, compelling content, straight to the mobile phones of potential customers.”