Oxygen8, a global provider of integrated solutions that allow brands to communicate with customers and receive payments, has announced that Facebook has topped the results of its inaugural ‘Master of Mobile Awards’ (MoMa’s) at Mobile World Congress 2015, followed by Amazon and Whatsapp to round off the top three.
Aimed at recognising and celebrating mobile brands as voted for exclusively by consumers themselves, the awards follow extensive research commissioned by Oxygen8 that asked over 8,500 UK mobile users their favourite brands on mobile, based simply on which individual brand they judged to deliver the best overall experience on their mobile device. Over 300 separate brands were nominated.
Broken down into a number of categories, the winning brands were; Facebook for Best Mobile Brand overall, Amazon for Best Shopping Category Brand, Barclays for Best Banking Category Brand, Facebook for Best Social Category Brand and Paddy Power for Best Gambling Category Brand. Other brands ranking in the top 20 include Google, YouTube, Apple, and Tesco.
Shane Leahy, Group CEO at Oxygen8 says: “We are thrilled to be able to announce the first ever ‘Master of Mobile’ awards at Mobile World Congress. The awards are voted for exclusively by consumers themselves, rather than the mobile industry, meaning the brands who took top prizes should feel very proud that they have successfully been able to engage with their customers and users over mobile.”
He continues: “Facebook has the unquestionable scale but it matches that by delivering an exceptional experience on mobile, as voted for by the people that use the service. The top 10 results include some of the world’s biggest and most powerful brands but it also includes the biggest names from the UK banking sector which is indicative of how smartphones are changing the way people run their day-to-day lives.”