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MWC19 SHOW PREVIEW PayReverse boosts its smart rewards marketing platform with outstanding new features and benefits

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PayReverse, an innovative software startup, and Beeline, one of the largest Russia’s telecommunications operator, announce their partnership and the major update to “My Beeline” (12+) self-service mobile app using PayReverse smart marketing platform.

The service rewards customers for their online purchases. At the MWC the companies debut a new and exclusive “Autobonus” feature for the mobile market.

In just three months Beeline and PayReverse launched the rewards service for purchases via “My Beeline” mobile app. In order to receive rewards, the user needs to simply choose an offer in the app, make a purchase through their mobile device and get a top up of mobile balance.

“My Beeline” Android app users will find an additional, new and unique “Autobonus” function that changes the entire mobile user experience. Once enabled, it sends a notification about the best available reward offer right at the moment of search via any search engine and any browser. iOS users can receive bonuses just by going to the online stores from the “My Beeline” app.

The project was implemented using PayReverse white-label platform, that allows companies to deploy a branded rewards service with offers from leading e-commerce players in no time or significant costs involved. PayReverse is integrated with Admitad and other local and global ad networks running on the CPA (cost per action) model. Advertisers give a portion of the costs they spend on attracting customers as cashback rewards. The number of offers is constantly growing.

PayReverse’s team is developing the platform to offer major advertisers a radically new communication channel and AI-based advertising inventory that grants direct access with fully personalized messaging to a very large audience.

George Held, Chief Digital Officer of Beeline RU, says: “We are constantly looking for innovative ideas that will allow us to create meaningful and transformational experiences for our customers. Services, that will enrich day-to-day lives of our customers.  “My Beeline’ is a strategic digital platform for our company and we are very pleased that with the product delivered by PayReverse team. New service enables seamless automatic accrual of bonuses for the purchases executed by our customers at 300+ eCommerce locations.  We are looking forward to further develop partnership with PayReverse and creating other meaningful, transformational products together.”

Yuri Chumin, Chief Technology Officer at PayReverse adds: “Potential customers of PayReverse are mobile operators, banks & payment services, media and content distribution companies and other companies with a significant online and mobile audience. PayReverse platform opens new opportunities in growing their customer loyalty and enabling its monetisation. PayReverse team continues to develop the platform, making it more convenient and functional. In particular, in 2-3 months, we will an option to receive rewards for offline purchases and will offer additional offers and content personalization based on artificial intelligence and geolocation.”

Check it out at MWC Hall 4YFN Montjuic Hall M8 Stand H3.1

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