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New music and technology platform Startle reports live how to boost customer experience and lower the carbon footprint of each site

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Startle Music’s new user platform, Studio, gives clients the power to replicate a perfectly curated atmosphere across an entire estate. It also includes a new cutting-edge and world-first innovation that reports live to the user how to boost customer experience in the moment and lower the carbon footprint of each site over the long term. The new feature is called Tune-Up.

At a time where businesses around the world are looking to get people back into stores, cafes and restaurants on squeezed budgets, sustainable and cost-effective customer experience is going to be as important as it’s ever been.

Studio has been in development over the past two years and allows Startle customers to replicate a perfectly curated atmosphere across an entire estate of sites including background music, digital signage and in-store interactivities on-the-go. Developed by their expert in-house team of developers, Studio includes a revolutionary feature they are calling, ‘Tune-Up.

“We are seeing a growing concern amongst business leaders for both the environment as well as the increased importance in providing exceptional customer experiences. At Startle, we too care about business impact on the planet, as well as supporting our clients to deliver the best customer experience for their customers. Tune-UpTM is the natural evolution of these concerns. While our industry is talking to retailers about elusive “brandscapes”, we wanted to give clients the tools to give actionable insights that could have a meaningful impact on their business as they recover from the Coronavirus pandemic.” Adam Castleton, CEO of Startle Music.

Tune-Up will inform a user if their system is running hot, could have improved connectivity, when their playlists are due a refresh, as well as supporting the user with automatic screen standby and lighting schedules, which will have a positive impact on both running costs and a site’s carbon footprint.

With the UK government recently setting out its plans to reach net zero emissions by 2050, our customers can use Tune-Up to support their efforts to reduce emissions. Recent YouGov data suggests that whilst more than 53% of hospitality businesses have a net zero plan, only 34% have achieved any of their related goals. Tune-Up is a simple, plug-in-and-go tool that can help you reach your carbon zero targets whilst maintaining first-class customer experience.

“We are incredibly excited to be launching Studio. I am particularly proud of the new Tune-Up feature that will report live actionable feedback to improve a customers experience and could reduce both the running costs and carbon footprint of a site. With large multi-site clients, these small changes could have a huge positive impact on their site-related carbon footprint and running costs. Our product team have really come up with something the industry hasn’t seen yet.” Rob Poole, Head of Development at Startle Music.

Startle Music launched Studio in beta in December 2020 which, alongside a web portal is also now available as an app with Enterprise Single-Sign-On and  biometric login – giving users the ability to control their background music and technology on the go.

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