O2 customers in the UK will now be able to purchase iTunes Codes and charge them directly to their monthly mobile phone bill, or take it out of their Pay & Go phone credit. The codes can then be used to redeem music, apps, games, books, TV series, movies and more directly from the iTunes Store, App Store, iBooks and Mac App Store.
To celebrate the launch, for two weeks, O2 will also be offering customers who purchase iTunes Codes through direct carrier billing, a voucher worth £25 for £20. This alternative method of payment, known as Charge to Mobile, is growing rapidly, with over 100 merchants already using it in the UK through O2’s online and mobile channels.
Charge to Mobile is a fast and seamless way for customers to pay for digital content and is fast establishing itself as a popular method of payment. To date over 10 million transactions have been made by O2 customers alone.??
Danny Barclay, Head of Commerce Sales at O2 said: “We look forward to making our customers’ lives easier by offering them a fast, easy and safe alternative method of payment to purchase iTunes credit.”
This new capability is delivered in partnership with leading managed service provider’s epay and Touchtechmedia and with mobile payments company Boku.