Driving Value Added Services & Content|Billing & Engagement In Motion|Minutes, Messages & Traffic That Pays|Engage & Commercialize Connected Consumers|Making Interactive Media Pay|Billing & Alternative Payments That Convert|Mobile Strategies For Merchants & Content Owners|Monetising Premium Content & Services
Juniper Research WT2020
Mythbusters - iGaming
Cine Book
MCP Insight
Cookies Digital

Online casinos likely to do more with mobile payments in 2020

0

Mobile gamers are now spending billions of dollars to unlock more features, gameplay and game time in the games that they love. A Newzoo report about how much money mobile gamers spend revealed that in 2019, $68.5 billion was made from purchases like this.

This confirms that gamers are more than used to spending on games from their phones and many seem to be happy with the available payment offerings. That doesn’t mean that more can’t be done though and with more mobile gamers spending more money, game providers such as online casinos will likely be trying to work on payments in 2020.

How important is mobile for online casinos

Mobile gaming now makes up a sizeable portion of online casino revenue as players enjoy being able to spend time gambling when they are away from their computers. The availability of games means that players can now play bingo slots and more in the same way they would on a larger screen. Casino games have been developed to look and run just as well as they do on computers, meaning there is very little stopping gamers from playing slots whenever they want.

Gamers also have several ways to play online casino games on mobile, from the casino apps which offer hundreds of games to choose from to the browser versions of these titles. These solutions take time and money to create but it has meant that casinos can be enjoyed by players for more hours during the day, prompting players to potentially spend more.

What do people like about M-payments?

Online casino gamers are scrupulous when it comes to payment features. Features such as fast withdrawals and security are hugely important. Players want to be able to access their winnings with as little delay as possible and they want to know that their information is secure.

Looking at the main reasons people use Apple Pay, Apple’s mobile payment solution, online casinos should be able to develop something that their highly attentive players will use. Any mobile payment solution for casinos needs to be easy to use so that gamers don’t have to wait to deposit their funds and start playing, and they need to be available on the app and browser versions of the casino. Giving players these elements could make the mobile casino experience much better.

In the UK, there is also likely to be a move towards using direct carrier billing-based mobile payments as the UK Gambling Commission has banned the use of credit cards in online, mobile and real world book makers and casinos.

What M-payment developments are available?

There are a few ways that mobile casino players can add money to their accounts, such as cards, PayPal, Neteller, and Skrill. 2020 is also likely to bring new offerings as companies such as casino fintech brand OKTO plans to offer solutions like OKTO.WALLET, with more security, fast access to funds, and payments to stores. Apple Pay has essentially paved the way for something like this: with it already popular in so many regions, people are used to paying in innovative, digital ways in daily life and will likely jump on the opportunity to take up something designed specifically for them and their hobbies.

Online casinos could potentially offer these payment methods, or develop their own. However they plan to make mobile payments better in 2020 – and it seems they will – players will thank them.

Image: Apple-payment-square” Mybloodtypeiscoffee (CC BY 4.0)

Share.

Leave A Reply