Tuesday, April 23, 2024
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    Operator to use innovative affiliate landing page tracker to improve compliance and responsible gambling

    Rightlander, an innovative affiliate landing page tracker, has signed a deal with online casino brand, Red Queen Casino, that will help the operator improve affiliate compliance and responsible gambling measures.

    Rightlander’s technology scans any website and builds a list of all the locations where Red Queen Casino, operated by Easi Games Ltd in the UK, is mentioned or linked to. It follows each link to its final destination on the website, takes a screenshot and stores it in a personalised library.

    This will allow Red Queen Casino to discover affiliate websites linking to its brand that it is currently unaware of, allowing the operator to ensure that the affiliates sending traffic to its site are doing so in a compliant and responsible manner.

    Rightlander’s technology also allows Red Queen Casino to set “compliance violation events”, and will automatically notify the operator whenever they occur on any of the affiliate websites that link to its brand.

    Rightlander founder, Ian Sims, said: “We are thrilled to have signed another big-name casino brand to our platform, and look forward to assisting Red Queen Casino in its efforts to improve affiliate compliance.

    “By using our technology, Red Queen Casino can prove to the UK Gambling Commission and other regulators around the world that it is doing everything it can to ensure the affiliates sending traffic to the site are doing so in a responsible way.”

    Christopher Reid, Casino Manager at Easi Games, said: “Regulators in the UK market and beyond have made it clear that operators are ultimately responsible for the affiliates marketing their brands on their behalf.

    “Here at Easi Games, we want to ensure our affiliate partners are working in a responsible and compliant way, and the Rightlander platform is the most effective and efficient way for us to monitor the content they are publishing for our Red Queen Casino brand, and that of the coming brands to our platform.”

    Rightlander has signed up a raft of tier one operator partners since it launched earlier in the year, including GVC, LeoVegas, bgo and the Kindred Group.

     

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