As Google restructures its search algorithms once again to prioritise mobile friendly sites in searches, all businesses must embrace mobile across all business sectors, writes Jarvis Todd, MD, World Telemedia. Mobile platforms are where business is being done, underpinning banking, dating, communication, networking, art, writing, news, music, transportation, recording, photos, video and broadcast – not to mention payments processing.
This has created a collective “depended” industry valuation of literally trillions of dollars. TV, Radio and Print Media are also being “challenged” whilst smartphone adoption continues to fly and marketers understand that mobile must now be the priority.
With continued movement towards mobile through video, native ads, and in-app promotions, marketers are constantly seeking to find new ways to effectively engage an audience that’s “on the move” but always within reach. Better still; mobile can contextually deliver service based on particular activities in specific locations.
With any of these innovations, contextual relevance is critical as consumers can still ignore marketing messages or block advertising – making native advertising by far the most effective on mobile.
There’s opportunity too for networks to leverage their databases. This will not only help marketing partners to deliver highly targeted mobile ads (much like Facebook) but also support engaging mobile payment proposition that can accompany value added service and content promotions.
And so looking towards the forthcoming World Telemedia event (18-10 Oct Marbella), I see these issue coming through loud and clear. This industry gathering is for any business that wants to engage and commercialize “connected consumers”, as they respond and interact with premium content and service propositions across an ever expanding range of media distribution channels and payment platforms.
With plenary sessions covering:
- The MNO Perspective in VAS”,
- Carrier Billing & Alternative Payments
- Digital Advertising for VAS
- Payments That Engage & Convert
- Connecting Merchants To Customers
- Creating Value From OTT Messaging – WhatsApp & Facebook
- Telemedia FOR The Media
The event has become an established trading and information exchange for merchants, media & content owners, service & app developers, affiliate networks, VAS promoters, ad networks and agencies to meet domestic and international providers in a value chain where the currency is typically based on minutes, messages and traffic.
So make sure you’re able to engage and convert customers wherever and whenever they want – and make sure you’re in Marbella on the 18-20 October. For more information on the show visit http://www.wtevent.co.uk/
