Thursday, May 23, 2024

    OPINION Your subscriber acquisition and retention content creation AI toolkit 2024

    Julia Dimambro, CEO, Seriously Fresh Media offers a look at the tools you need to create content that is great for subscriber acquisition and retention using AI – and how there is still very much a need for the human touch

    After the positive response to my interview with Paul Skeldon at Telemedia 8.1 in February 2024 about AI advancements in content creation, we figured it was time for an update. And let me tell you, in just three months, the progress in generative AI is mind-blowing.

    As a quick example of how quickly things are progressing, check out this QR code for a YouTube short featuring Will Smith, created using AI just a year ago. It’s insane how far we’ve come in 12 months.

    And it’s not just content creation. For those of us in the Telemedia industry, the way we acquire, engage with, and keep customers will evolve dramatically this year.

    So, let’s take a look at some of the main tools that can help with all of this in 2024. And given we are knee deep into AI research and applications here at SFM, if we can help save you guys time and money, it means you’ll have more for Seriously Fresh content…

    1. AI-Powered Audience Insights – Platforms like Google Analytics and Facebook Audience Insights use AI to give you deep insights into your audience’s demographics and behaviours. This helps you tailor your marketing strategies for maximum impact.
    2. Predictive Content Performance Analytics – Adobe Analytics or IBM Watson Customer Experience use AI algorithms to predict how your marketing campaigns will perform, so you can optimize your strategies accordingly.
    3. Automated Personalization Platforms – HubSpot and Marketo are godsends for marketers. They offer AI-driven automation and personalisation across multiple channels, making sure your audience gets the right message at the right time.
    4. AI-Powered Content Recommendation Engines – Amazon Personalise and Netflix’s recommendation algorithms analyse user behaviour to serve up personalized content recommendations, keeping your audience engaged and coming back for more.
    5. AI-Enhanced CRM Solutions – Check out CRM platforms such as Salesforce Einstein and Zoho CRM Plus for AI-enhanced customer relationship management. They use AI algorithms to automate marketing and communication processes, segment customers, and deliver targeted messages and offers.

    The caveat

    However, there’s a caveat: while AI is revolutionising the Telemedia industry, it hasn’t yet been able to truly recreate premium video content that captures the essence of what it means to be human. It struggles to evoke what moves and inspires us, what resonates with our specific interests, tastes, and beliefs, and it doesn’t quite mimic our speech either; you can still tell when it’s AI.

    That’s where Seriously Fresh comes in. With more than 20 years of experience in premium video licensing, we understand the Telemedia industry and its unique challenges for launching video services. Whether you need AI-powered solutions or emotive productions that speak to your audience, we’ve got you covered.

    That’s why at Seriously Fresh, we’re proud to be HUMANS, CREATING CONTENT FOR HUMANS.

    In conclusion, as I was pondering what to write, I couldn’t resist using AI to possibly prove a point. Can you guess which part I used the help of an AI tool? Drop me a message with your guess, or reach out if you want to chat more about premium video content. Seriously Fresh has something for all budgets, audiences and objectives.


    Julia Dimambro is CEO, Seriously Fresh Media

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