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Opportunities to drive more billing & messaging through mobile dating apps

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Nearly 80% of UK adults believe they can find love online and, in the age of the smartphone, love is quite literally ‘in the air’, with many turning to dating apps to find their life partner – and it is a massive opportunity for billing, messaging and marketing partners. And World Telemedia Marbella is the place to tap into it.

Digital coupling has exploded with the rise of the smartphone. Match and eHarmony laid the online groundwork decades ago, but momentum really built when the first iPhone was released in 2007: Grindr was founded two years later, Tinder in 2012 and Bumble in 2014. These apps, bolstered by location-tracking, swiping, and almighty algorithms, have brought the masses to dating, with most traditional dating brands now driving their business through mobile engagement technologies.

Top dating apps like Elite Singles, Zoosk and OKCupid now include advanced features to improve the mobile dating experience including; flirting tools, messaging and video chat – which will of course enjoy a further boost as 5G networks continue to roll out across the globe.

Other unique features that set mobile dating apart from online include push notifications – informing subscribers that a new match has been found, text conversations and of course geolocation functionality – allowing people to search for someone in their immediate proximity. Primary users tend to be young high tech, on the move, paying adults. Studies suggest that an incredible 75% of the 18- to 24-year-olds already engaged with mobile dating apps and the trend looks set to extend across demographics.

Now if all this doesn’t make mobile dating one of the most exciting Value-Added Services (mVAS) around …. we don’t know what does!

That’s why this year, World Telemedia, taking place on 14 – 16 October in Marbella, is coupling up with the leaders in mobile dating and “embracing” an industry brimming full of “partnership” potential.

Telemedia and dating apps “Couple up” in Marbella

Conference Highlight: VAS Focus: A Dating Industry Special – Tuesday 15thOctober

As dating platforms scale up, demand for 3rdparty services are going to be high. Whether you’re upping engagement through push notifications, or handling payments and billing for mobile apps, now is the time to develop your mobile specific dating offers.

Hear from:

  • Simon Corbett, Founder of GlobalDatingInsights,the voice of the global dating industry, no one has a better understanding of the trends and direction of travel as he engages over 40K industry professionals from 100+ countries every month on his leading B2B dating site.
  • Ross Williams, CEO of Venntro Media Group, who explains how the intelligent implementation of mobile billing can massively increase revenues for online dating sites.
  • Andy Wullmer, Traffic Captain at TrafficPartners.com. One of the most recognisable experts in the industry, reveals the secret to mobile monetisation, best traffic sources, ad formats and profitable verticals.

Click here to view the full programme

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Editor and content creator for Telemedia – for 18 years and counting

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