Tuesday, May 21, 2024

    Partnership trials Blockchain ticketing – is this the future

    Blockchain-based protocol developer Aventus Systems has formed a partnership with Townsend Music, in order to test its ticketing application in the UK market.

    The first phase of the collaboration is the utilisation of Aventus’ first product ‘Blockchain as a Persistence Layer Solution’ which mirrors the creation, transfer, and sale of tickets throughout their lifecycle on the Ethereum network. Through this Aventus will replicate anonymised samples of some of Townsend’s live events and tickets including Carly Paoli at Cadogan Hall in London on the 15th of February 2018 and Show of Hands in Wells which takes place on the 3rd of November.

    The Aventus blockchain solution includes a set of tools to effectively eliminate ticket fraud and allows owners and event organisers to set a variety of permissions on secondary market ticket sales.

    Townsend Music is a proven leader in D2C service solutions with high profile clients such as Stormzy, Noel Gallagher’s High Flying Birds and The Prodigy, running physical, digital and merchandise retail distribution campaigns alongside the biggest major and independent record labels, artists and management companies. Townsend pride themselves on their fan-friendly services and great customer service.

    Alan Vey and Annika Monari, Directors at Aventus Systems say: “As Aventus develops over time, we will be adding new features that Townsend can leverage and make available to their clients, growing the use of our blockchain technology. We are excited to be working with such a great company.”

    Following Alan and Annika’s presentation on Aventus to Minister for Digital Matt Hancock at Imperial College’s Data Science Institute recently, the Minister commented:

    “Blockchain is a revolutionary technology and has the potential to bring about real change in helping to solve issues around counterfeits and touting which have plagued the ticketing industry for a long time. It is great to see UK based companies exploring the possibilities with this cutting edge technology.”

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