Thursday, July 18, 2024
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    Performance marketing takes pride of place at World Telemedia Marbella

    The performance marketing sector has become an increasingly more important channel for the promotion of value added service and premium content – so this is a real breakthrough in terms of attracting more affiliates and ad networks to the show.

    World Telemedia is for any business that wants to engage and commercialize “connected consumers” – as they use their telephones, smartphones and other “online” devices – to respond and interact with premium content and service propositions across an ever expanding range of media distribution channels and payment platforms. So if you’re a merchant, content owner or publisher, VAS provider or developer … Marbella is the place to be on the 18th 20th October. You’ll meet providers of interactive marketing platforms and billing solutions that engage and convert across voice, mobile and data networks.

    One particular session that catches the eye is sponsored by black6ADV at 16:00 on the 19th October – where CEO Boris Pelliccioni will lead a panel session that covers:

    • Acquiring “safe traffic” at the right price
    • Affiliate traffic & social media
    • Can Ad Networks manage affiliates?
    • The balance of power for mpayment traffic

    We’re delighted that Black6Adv – have agreed to join us as our “Affiliate Network Sponsor” alongside Dejavu Technology (White Label Adverting Server). They’ll also be presenting a self-service ad platform that allows you to buy mobile advertising spaces on their network or sell them on your mobile website and app. Through Black6adv, you can select all your online traffic for carrier, advanced scheduling, geo targeting, and much more. Textual and Image banners, Pop-under, Pop-up and Redirect are just few of the available advertising formats. Moreover, with their SDK you can monetize your app and dispose of lots of InApp IAB banner formats. There is also the possibility to select and work with different advertising models such as CPC and CPM.

    The session also compliments a conference program that tracks a course from the billing and engagement technologies (that have made the telemedia industry such an effective partner in the monetization of premium content) through to the critical media and marketing channels and issues that have become increasingly more important – to reach tech savvy “on the move” consumers including:

    Digital Advertising & Marketing of VAS

    • Programmatic advertising – an introduction
    • The impact of ad-blocking
    • Mobile ads and carrier billing

    Creating Value From OTT Messaging – WhatsApp & Facebook

    • Opportunities in “conversational commerce”
    • Creative value around in app messaging
    • Monetising OTT services
    • Mobile video applications

    Telemedia FOR The Media

    • ATL direct response trends – UK & Europe
    • How mobile can help bypass Google
    • Content conversion – print / desktop / mobile
    • Mobile engagement, monetisation & paywalls
    • Enhancing services with mobile data
    • Broadcast opportunities / applications

    Full details of all 3 days of conference, country updates and hospitality breakouts – visit http://www.wtevent.co.uk/event-overview/conference/.

    So expect more merchants, affiliates, ad networks and content providers – than ever before. Register today at www.wtevent.co.uk

    The Secret To Engaging High Tech “On The Move” Consumers Is ….

    Find out more at www.wtevent.co.uk and make sure you join a host of leading international providers [of billing and engagement technologies], media and marketing networks, value added service and content providers as they join forces in Marbella for three days of conference, country updates, networking events and hospitality breakouts.

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