Mobile payment and digital marketing specialists, PM Connect, is restructuring to focus on international growth following its landmark deal with the US NBA last year and has appointed Kevin Dawson as CEO.
Dawson will be overseeing PM Connect’s ambitious international growth strategy, with the firm now reaching 1 billion consumers in more than 40 territories, and its long-standing focus on bringing major sports and entertainment brands into the mobile ecosystem and connecting them to new audiences.
The appointment is part of a newly vamped executive team that sees the company’s co-founder James Macfarlane move to the role of President, effective as of 28 March.
Dawson brings with him more than 20 years of industry experience to the role. Starting his career at Orange, he held positions at 3Com, Talk Talk and Vodafone. He then joined Dynamic Mobile Billing where he worked for eleven years, the last five of which as its CEO – driving the company’s strategy and growth.
James Macfarlane, President at PM Connect, explains the restructuring: “I am very proud of the growth and development PM Connect has experienced during my time as CEO, as we deliver on our mission of making in-demand content accessible to all. I am even more excited about the coming years and bringing Kevin on board will help catalyse that vision.
“I have known Kevin for a long time as an industry peer and am delighted with the prospect of working with him to help drive us to new heights. His experience as a seasoned CEO in the telecoms and mobile payments space will be invaluable to us as we continue our global expansion into Africa, North America, the Middle East and the Far East – whilst continuing to grow in Europe.”
Sanjay Mistry will also be joining the fold as CTO in PM Connect’s new-look exec team, having worked at Infomedia for over 17 years most recently as CTO and COO – and will begin his time with the company in June.
The news follows significant wins for the business in 2021, including entering a multi-year partnership with the NBA as the mobile payments partner for its flagship OTT product, NBA League Pass, alongside pioneering mobile payments for cloud gaming.
Dawson adds: “I am thrilled, PM Connect has always been a thought leader in mobile payments and consumer value-centric partnerships. It continues to go from strength-to-strength, as demonstrated by the recent progress in the business, which is testament to the vision and hard work of James, the leadership team and employees.
“I am very much looking forward to working closely with them all to help further develop a vibrant, energetic and market-leading business. I am driven to serve the needs of all of our mobile network and brand partners internationally – alongside the audiences we are reaching by democratising premium content.”