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Digital Select Ltd

Powwownow selects Zensend to offer SMS to enterprise customers


Enterprise grade A2P messaging provider Zensend has been selected by conference call company Powwownow to provide SMS messaging.

Aimed at Powwownow’s enterprise customers, the simple integration with the Zensend API allows the company to operate SMS as part of its suite of communication products and services.

Powwownow customers will use the SMS function to notify staff for all-hands calls, attend management meetings or to simply provide company updates via employees’ mobile devices. Notifications for conference calls can contain simple click-to-call functionality embedded within the SMS for example.

Moreover, Zensend only operates via direct connections to the mobile operators, ensuring the highest delivery rates possible.

Steve McGeary, Commercial Director at Powwownow said: “Large enterprises are typically spread across a number of locations and are likely to include both homeworkers, freelancers as well as office based staff.  That means that we have to provide our customers with messaging functionality that effectively engages staff.  SMS is a big part of that since pretty much everyone owns a mobile and its open rates are above 90 per cent.

“Integrating with the Zensend API means that we now have a robust SMS platform that hits a high watermark in terms of service delivery.”

Stephen George, Business Development Director from Zensend said: “Our messaging API makes it simple to add high quality messaging into existing communication platforms.  The integration with Powwownow is a great example of how straightforward that process is. Using SMS as part of its suite of enterprise communication channels, will help its customers streamline everyday tasks and operate more effectively.”


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