Saturday, May 18, 2024

    Rakuten Marketing announces expansion of affiliate network in France

    Rakuten Marketing is to expand the Rakuten Marketing Affiliate Network to local merchants in France.

    Having already established its publisher network in Europe, the addition of services to French advertisers further strengthens the EU footprint of Rakuten Marketing.

    Merchants based in France now have access to the world-leading service and immense growth opportunity offered by the Rakuten Marketing global network.

    First named Linkshare when it was founded in 1996, the affiliate network became Rakuten Marketing Affiliate Network in 2005 when acquired by Rakuten. Since then, its global footprint has grown steadily to form an affiliate network of local and global publishers across the US, Canada, Brazil, the UK, APAC and Continental Europe.

    Today, Rakuten Marketing has 16 offices on 4 continents (Europe, America, Oceania and Asia).  Advertisers in France choosing to work with Rakuten Marketing will gain access to its network of over 150,000 publishers that generated more than 100,000,000 orders per year, as well as team of 250 account managers dedicated to the successful management of programmes around the world.

    Anthony Capano, Rakuten Marketing managing director, Europe, comments: “I’m really excited to welcome French advertisers to the Rakuten Marketing Affiliate Network. Not only is this a significant step towards the continued growth of our reach in the EU – and indeed across the globe – but it also allows us to support even more advertisers looking for greater global alignment to help them grow in today’s world of borderless commerce.”

    An affiliate network for image-conscious advertisers

    The success of the Rakuten Marketing Affiliate Network has always stemmed from the quality of the relationships created between advertisers and publishers: partnerships which have continued to develop since the creation of the network more than 20 years ago.

    Advertisers in France that choose to join the newly-available affiliate network will be joining the likes of Lacoste, New Balance, Clarins and 24 Sèvres, the online shopping platform of the LVMH Group.

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