Driving Value Added Services & Content|Billing & Engagement In Motion|Minutes, Messages & Traffic That Pays|Engage & Commercialize Connected Consumers|Making Interactive Media Pay|Billing & Alternative Payments That Convert|Mobile Strategies For Merchants & Content Owners|Monetising Premium Content & Services
Golden Goose
Cookies Digital Header Feb 2023 Ad
Digital Select Ltd
MediaXO Header Ad
Evina Header Banner Ad

A2P Messaging: SMS, RCS & OTT Business Messaging 2020-2025

Juniper Research’s latest A2P (Application to Person) Messaging research provides a comprehensive analysis of the business messaging ecosystem; assessing opportunities across established and emerging technologies including SMS, RCS and OTT Business Messaging. The A2P messaging research provides an evaluation of future operator opportunities from SMS and RCS technologies and forecasts the continuing loss to fraudulent A2P messaging traffic on operators’ messaging revenue.

This research suite includes:

  • Deep Dive Strategy & Competition (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)
  • 12 months’ access to harvest online data platform