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Subscription Service Expectation white paper

Largest ever survey of digital subscriptions finds that 78% don’t want fixed-term deals.

Research of 1,000 consumers in the UK, commissioned by aimm in June 2021 finds that 93% described the process of signing up to a subscription service to be clear and transparent. Just 1.5% of consumers found themselves subscribed to a service that they didn’t want.

Unsurprisingly then, 90% of consumers felt that they alone should be responsible for choosing when to end their subscription, and 78% don’t want to sign up for a fixed term.

The research found that when it comes to digital subscriptions, regulation should guide consumer behaviour, but not be an imposition.  Read the full article at https://www.telemediaonline.co.uk/largest-ever-survey-of-digital-subscriptions-finds-that-78-dont-want-fixed-term-deals/

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