Reports & White Papers

rcs-whitepaper
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RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report
Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion
MNOs uniquely positioned to tap into RCS potential

virtual-numbers
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Welcome to the new ERA of a mature and still fast-growing Telco service. Virtual Numbers: the previous years “follow me” service, nowadays consist one of the most powerful service. The Virtual Numbers are the cause of the creation of new business opportunities that led to new markets, and new working ways and habits.

MEF_whitepaper
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Smartphones have moved the mobile telephony game along so much further than ever was conceived all those decades ago when truly portable devices appeared.

mobile-operators-a2p-sms
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To ascertain how mobile operators are reacting to the threat posed by fraud, MEF has once again teamed up with Mobilesquared the to look at the impact fraudulent A2P SMS traffic had on the business messaging ecosystem in 2020, and how this might affect the opportunity in 2021.

app-annie-gaming-review
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App Annie’s Gaming Spotlight Review for 2021 as the sector soars to new heights for gaming — one year into the Covid-19 Pandemic. Mobile gaming is driving the entire global gaming market, seeing nearly 50% more consumer spend than all other platforms combined. Mobile gaming is here to stay.

mobilesquared-a2p-sms
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This Mobilesquared white paper, in association with Vox Carrier delivers a review of the last decade and a guide to what mobile operators can expect in the next decade.  In 10 years the A2P SMS market has thrived and become a key revenue stream for mobile operators monetising white route traffic via their next-generation SMS firewalls.

mobile-messaging
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Juniper Research’s latest Mobile Messaging research provides a comprehensive analysis of the messaging ecosystem. It includes an assessment of the challenges facing mobile messaging stakeholders and in-depth strategic recommendations for key stakeholders, including mobile operators, messaging platforms and OTT messaging service providers.

mobile-ad-fraud
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The report “A Pandemic on Mobile” features aggregated mobile transaction data from Upstream’s full-stack anti-fraud…

mef-combatting-mobile-fraud
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Whitepaper developed by MEF’s DCB Fraud Working Group. Representatives from every part of the mobile content value chain to help better educate the market. The guide is a useful tool to help promote positive, proactive and measured anti-fraud action by MNOs and regulators

a2p-messaging
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Juniper Research’s latest A2P Messaging research provides a comprehensive analysis of the business messaging ecosystem; assessing opportunities across established and emerging technologies including SMS, RCS and OTT Business Messaging.

Awin_Report
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You’ll discover the major affiliate trends Awin’s global network has tracked over the last 20 years, a wide selection of campaign case studies, thought pieces from key industry figures on a range of pertinent topics and themes …

mobile_app_mobile_web
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The report explores the growth of business messaging via a series of interviews and case studies to showcase how messaging continues to evolve and enable better customer engagement.

Mitigating impact Covid 19
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This report recommends that carrier billing vendors should focus on expanding their partnerships with digital service providers; enabling consumers to pay via carrier billing, capitalising on the growing trend of monetisation via subscription.

mid-eas-ecosystem
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The Middle East has witnessed rapid advances in technology in recent times which has led to rapid economic growth, industrial production and the birth of a considerable mobile consumer base…

digital_ecosystem_latam
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Latin America is poised to be the next great telecoms and ecommerce market, according to a white paper published by DOCOMO – which outlines the growth potential by country, as well as what opportunities it presents