Reports & White Papers

RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report
Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion
MNOs uniquely positioned to tap into RCS potential

Welcome to the new ERA of a mature and still fast-growing Telco service. Virtual Numbers: the previous years “follow me” service, nowadays consist one of the most powerful service. The Virtual Numbers are the cause of the creation of new business opportunities that led to new markets, and new working ways and habits.

Largest ever survey of digital subscriptions finds that 78% don’t want fixed-term deals.

Juniper Research’s latest Mobility-as-a-Service research report offers an in-depth analysis of this fast-growing market; providing critical insight into the business models being formulated and their future prospects, and appraising the extent of global MaaS adoption.

Smartphones have moved the mobile telephony game along so much further than ever was conceived all those decades ago when truly portable devices appeared.

To ascertain how mobile operators are reacting to the threat posed by fraud, MEF has once again teamed up with Mobilesquared the to look at the impact fraudulent A2P SMS traffic had on the business messaging ecosystem in 2020, and how this might affect the opportunity in 2021.

App Annie’s Gaming Spotlight Review for 2021 as the sector soars to new heights for gaming — one year into the Covid-19 Pandemic. Mobile gaming is driving the entire global gaming market, seeing nearly 50% more consumer spend than all other platforms combined. Mobile gaming is here to stay.

This Mobilesquared white paper, in association with Vox Carrier delivers a review of the last decade and a guide to what mobile operators can expect in the next decade.  In 10 years the A2P SMS market has thrived and become a key revenue stream for mobile operators monetising white route traffic via their next-generation SMS firewalls.

Juniper Research’s RCS Messaging research provides a comprehensive assessment of the rapidly-growing RCS market; evaluating future high-growth regions aligned with strategic recommendations and emerging opportunities for market stakeholders.

Juniper Research’s latest Mobile Messaging research provides a comprehensive analysis of the messaging ecosystem. It includes an assessment of the challenges facing mobile messaging stakeholders and in-depth strategic recommendations for key stakeholders, including mobile operators, messaging platforms and OTT messaging service providers.

The report “A Pandemic on Mobile” features aggregated mobile transaction data from Upstream’s full-stack anti-fraud…

Whitepaper developed by MEF’s DCB Fraud Working Group. Representatives from every part of the mobile content value chain to help better educate the market. The guide is a useful tool to help promote positive, proactive and measured anti-fraud action by MNOs and regulators

Juniper Research’s first CPaaS (Communications Platform-as-a-Service) research provides a comprehensive assessment of this growing market,…

Juniper Research’s latest A2P Messaging research provides a comprehensive analysis of the business messaging ecosystem; assessing opportunities across established and emerging technologies including SMS, RCS and OTT Business Messaging.

Juniper Research’s Conversational Commerce research provides a thorough analysis of the opportunities for conversational commerce service providers, and assesses the potential for conversational commerce transactions and spend over the next 5 years.

The digital payment landscape is ever-changing. And it’s not just because of the tech that’s continually evolving. 2020 has changed so much about the way we live and work – including our shopping and payment preferences and habits.

The most authoritative cybercrime report – now with UK-specific data.

That certain industries and verticals are more susceptible to the multi-billion dollar threat of ad…

A recent Mobile World Live survey, sponsored by DOCOMO Digital, found that as merchants embrace…

DOCOMO Digital have talked to merchants to find out why they had not embraced carrier billing and discovered many worried about cannibalization of credit card using consumer segments. In this new whitepaper, we address some of this misplaced concern.

Over the past 3-4 years there has been a shift in popularity of certain game types. This has been the result of newer, emerging formats which have then developed in global phenomena….

You’ll discover the major affiliate trends Awin’s global network has tracked over the last 20 years, a wide selection of campaign case studies, thought pieces from key industry figures on a range of pertinent topics and themes …

Consumer behaviour has shifted dramatically. Having the right data & insights on consumers has never been more pivotal to measuring & optimizing your digital marketing campaigns.

Analysis, use cases and recommendations when using SMS for Two Factor Authentication

The report explores the growth of business messaging via a series of interviews and case studies to showcase how messaging continues to evolve and enable better customer engagement.

Supported Giving have been keen to listen to what charities need help with and starting with key objective to help charities drive more cashless donations…

These are areas where a new business could be established, an existing business developed, or an investment made, that could see substantial growth…

Rhe RCS Business Messaging Best Practices Guidelines aim to help accelerate the adoption of RCS for application-to-person (A2P) and person-to-application (P2A) messaging.

Drawing on the expertise and experience of leading international providers & operators, this report provides a blueprint for developing a robust & successful mobile payment & engagement strategy.

2019 shattered mobile records. Read the industry’s leading report on the State of Mobile in 2020 to uncover the insights you need to succeed.

assesses key trends impacting the mobile messaging market in 2020 on technologies including SMS, RCS, and OTT messaging services.

This report recommends that carrier billing vendors should focus on expanding their partnerships with digital service providers; enabling consumers to pay via carrier billing, capitalising on the growing trend of monetisation via subscription.

Juniper Research’s eSports, Let’s Play & Watch Play research provides the most comprehensive and progressive analysis of this expanding market available today…

The Middle East has witnessed rapid advances in technology in recent times which has led to rapid economic growth, industrial production and the birth of a considerable mobile consumer base…

Latin America is poised to be the next great telecoms and ecommerce market, according to a white paper published by DOCOMO – which outlines the growth potential by country, as well as what opportunities it presents