Wednesday, July 24, 2024
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    Reports & White Papers

    Unlocking multi-channel marketing with RCS

    RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion MNOs uniquely positioned to tap into RCS potential

    Virtual Numbers Explained

    Welcome to the new ERA of a mature and still fast-growing Telco service. Virtual Numbers: the previous years “follow me” service, nowadays consist one of the most powerful service. The Virtual Numbers are the cause of the creation of new business opportunities that led to new markets, and new working ways and habits.

    Subscription Service Expectation white paper

    Largest ever survey of digital subscriptions finds that 78% don’t want fixed-term deals.

    Mobility-as-a-Service: Business Models, Vendor Strategies & Market Forecasts 2021-2027

    Juniper Research’s latest Mobility-as-a-Service research report offers an in-depth analysis of this fast-growing market; providing critical insight into the business models being formulated and their future prospects, and appraising the extent of global MaaS adoption.

    Mobile Apps User Survey

    Smartphones have moved the mobile telephony game along so much further than ever was conceived all those decades ago when truly portable devices appeared.

    MEF: Mobile Operators and A2P SMS Tracking the Evolution in Fraud

    To ascertain how mobile operators are reacting to the threat posed by fraud, MEF has once again teamed up with Mobilesquared the to look at the impact fraudulent A2P SMS traffic had on the business messaging ecosystem in 2020, and how this might affect the opportunity in 2021.

    Gaming Spotlight 2021 Review

    App Annie’s Gaming Spotlight Review for 2021 as the sector soars to new heights for gaming — one year into the Covid-19 Pandemic. Mobile gaming is driving the entire global gaming market, seeing nearly 50% more consumer spend than all other platforms combined. Mobile gaming is here to stay.

    Protecting A2P SMS revenues in the roaring 20s

    This Mobilesquared white paper, in association with Vox Carrier delivers a review of the last decade and a guide to what mobile operators can expect in the next decade.  In 10 years the A2P SMS market has thrived and become a key revenue stream for mobile operators monetising white route traffic via their next-generation SMS firewalls.

    RCS Messaging: Emerging Opportunities, Monetisation Strategies & Market Forecasts 2020-2025

    Juniper Research’s RCS Messaging research provides a comprehensive assessment of the rapidly-growing RCS market; evaluating future high-growth regions aligned with strategic recommendations and emerging opportunities for market stakeholders.

    Mobile Messaging: Operator Strategies & Vendor Opportunities 2020-2024

    Juniper Research’s latest Mobile Messaging research provides a comprehensive analysis of the messaging ecosystem. It includes an assessment of the challenges facing mobile messaging stakeholders and in-depth strategic recommendations for key stakeholders, including mobile operators, messaging platforms and OTT messaging service providers.

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