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SailGP captivates social audiences during its inaugural season finale thanks to Grabyo

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SailGP, the technologically advanced global sailing league, captured vast social audiences during its gripping 2019 finale by delivering real-time highlights to social media using Grabyo.

As the dramatic events of the final race unfolded, Grabyo’s cloud video platform enabled SailGP to clip, edit and deliver social videos and highlights to Facebook and Twitter in real-time. Fans across the world were able to access live video updates from the waters in Marseille as they happened.

The most thrilling moment of the race, when the Australian and Japanese boats nearly touched during a daring manoeuvre, was shared to social media moments after it happened, creating a live buzz across social media.

The nature of SailGP is to push the limits of the sport. As such, Grabyo’s intuitive, browser-based video tools allowed the digital team to create and share social videos that explained and explored the technology of SailGP’s fleet of six F50 catamarans.

Supplementary content enriches the experiences of SailGP fans. SailGP was able to satisfy demand and entertain its viewers away from the race action, while making the sport accessible for new fans, delivered on a platform that allows it to reach a vast new audience.

Aaron Duckmanton, Grabyo Head of Marketing, commented: “The final race day of SailGP’s brilliant first season is a perfect example of why sporting leagues need to ensure they can easily deliver content to fans worldwide in real-time. Sport is unpredictable, and nobody wants to miss a moment of the action – social platforms still represent the best platform for sports like SailGP to grow and educate audiences.”

Tim Godfrey, SailGP CMO, added: “We’ve enjoyed a phenomenal first season, which was capped off by a thrilling last day of racing. It was vital to us to be able to share the drama and excitement of SailGP with people all over the world, and Grabyo enabled us to do so live, allowing fans to feel like they were there.”

SailGP used Grabyo’s Studio platform to quickly clip, edit and publish videos to social media moments after they happened. This helped to unlock the value of being first to market with video content, reaching vast social audiences who are actively engaging with video.

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Paul Skeldon

Editor and content creator for Telemedia – for 18 years and counting

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