Right now, it might feel like a never-ending battle getting people to stay on your page.
But it doesn’t have to be!
Using the right copywriting techniques gives the reader more reasons to keep on scrolling through your content.
And this is exactly what Google is looking for.
Why You Should Implement SEO Copywriting
SEO copywriting is a technique used by writers to keep their readers locked onto the page.
By crafting articles using the right keywords and adding copywriting skills, it can significantly increase reader engagement.
Implementing copywriting techniques can do three things:
- Increase conversion rates
- Reduce bounce rate
- Increases time spent on the page
By hitting these three things, it sends Google the metrics it wants to see, which helps push the rankings up.
It’s important the content is full of SEO copywriting techniques and that it works with mobile devices and on desktop.
The problem with mobile devices is that short sentences quickly turn into big blocks of text.
Using copywriting skills makes the text more manageable to read, which is perfect for mobile users.
6 SEO Copywriting Tips
As mentioned earlier, copywriting techniques are an essential factor in getting people to the end of the page.
Here are six actionable copywriting tips to use:
Ready The Bucket Brigade
Bucket brigades are a super easy technique to implement, but more importantly, they’re super useful.
The thing is:
Bucket brigades tap into human psychology. Humans can’t help but stick around to find out how the sentence will end.
This technique is fantastic for increasing dwell time and holding the audience’s attention.
There’s a good chance you’ve come across them while reading articles, but never really noticed them.
Breaking up a sentence with an ellipse or colon is a great way of hooking the reader…
… they can’t wait to finish the rest of the sentence.
Here’s a few examples of bucket brigades:
- Here’s the deal:
- Wait, it gets better/worse:
- Let me explain…
- But wait, there’s more…
By dotting these throughout the text, it can hugely increase how far people get down the article.
Knowing where to put them is a bit tricky, but using Google Analytics tools can make it a little easier.
The idea is to find out when/where people exit the page. Adding a bucket brigade at this point, will make them stick around.
Add A Hook By Asking Questions
This is another fantastic tactic that taps into people’s psychology. But it can change how people view the page.
Want to know more?
Of course, you do. You need to keep asking questions through the text.
And here’s why:
Humans are hard-wired to find the answers to questions, even if they already know what the answer is.
The best thing is:
They don’t even know it’s happening, which is why it pays to add plenty of questions.
There are two types of questions that can be used, and both are extremely powerful. Let’s start with some general questions:
- Want to know the best part?
- Do you want to know more?
- It can’t be true, right?
But it doesn’t end with general questions…
…They could also be a lot more specific, like:
- Are you looking to gain more followers?
- Do you wish you could be this proactive?
Asking questions like these will tap into the reader’s subconscious and give them a reason to stay.
Completing The App Method
The APP method is very significant because it taps into the reader’s emotions. The idea is to get the reader to agree with what’s being said in the first few seconds.
And doing this is simple with the APP method:
- Agree: Notice the problem they have and agree it’s a problem
- Promise: Promise this article will fix the problem
- Preview: Let them know what the article covers
Using this technique will have the reader gripped on the content from the very start.
Hook All Your Mobile Skim Readers
In today’s mobile world, everything is super fast-paced, people want the information quickly.
And this has resulted in more people than ever skim-reading articles to see if the content is worthy.
So, what’s the best way to keep skim readers on the page?
Well, that part’s easy, subheadings will do the trick.
A well-crafted headline will get the reader to click on the page, but catchy subheadings will stop them from skimming the page.
For a subheading to keep people reading, it needs to do one or two things:
- Be relevant to the section
- Be irresistible to read
Relevant headlines are pretty simple and to the point, these are best used when giving step by step guides.
Irresistible subheadings should be like a mini headline, making the reader stop and automatically want to know more.
Drop The Reading Level
The beauty of the internet is, information is available to anyone in the world, which is excellent, but…
It can also cause some problems.
It means that some of the people visiting the site won’t have a high level of English. Even some native English speakers can struggle with a high level of reading.
This is why tailoring your writing level for everyone is so important.
Try writing using fewer words in the sentence and words that are easy to understand.
It’s a pretty shocking fact, but the average reading level for an adult in the UK is just 11.
This means producing content with a high reading level can severely reduce the audience the article reaches.
To reduce the reading grade of the writing, two things should be done:
- Use fewer words
- Keep the words simple
The easiest way to adjust the reading level of the writing is by opening a word document and using the readability tab.
This will show the “Flesch-Kincaid Grade Level.”
The score should read between 5.0 to 8.0.
Ignore Your Teachers
This is probably a hard thing for people to get their heads around. The thing is, writing for the internet is very different from writing a book.
Writing in the way taught by teachers doesn’t work on the internet. By starting slow and building up to a point, readers will never make their way to the end.
And this is why ignoring what teachers taught about writing will be very beneficial.
When writing for the internet, the idea is to lead with the most valuable content and build from there.
These are just a few SEO copywriting skills that can be used to improve the reader’s experiences on mobile phones and desktops.
But there are a lot of more SEO copywriting skills to take a look at.
Copywriting skills are a great way of reducing the bounce rate, but it can also:
- Increase the time spent on a page
- Increase the number of conversions
By increasing these factors, it shows Google the right metrics it needs. This will further increase rankings and visibility for mobile phones.